EMEA Field Marketing Lead - Developer & ABM Programs

Cacheflow; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Coder is seeking a Senior Field Marketing Manager to bring regional field marketing programs to life across Europe. You will collaborate with sales, partners, and the marketing team to drive awareness, pipeline, and enablement through events and ABM programs.

You’ll manage regional campaigns, coordinate global to local messaging for EMEA, and work with alliances, resellers, and channel partners. Strong project management and ability to juggle multiple programs will help you succeed.

Qualifications

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events and partner campaigns.
• Experience supporting or executing account-based marketing programs with target accounts and sales coordination.
• Strong project management skills and ability to manage timelines, vendors, and cross-functional inputs.
• Experience partnering with sales teams to support pipeline goals.
• Excellent written and verbal communication, and ability to coordinate multiple programs efficiently.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and EMEA priorities.
• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
• Partner with global marketing teams to localize campaign content and messaging for EMEA audiences.
• Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
• Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
• Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

Skills

Field marketing

ABM (account-based marketing)

Event planning

Lead generation

Sales alignment

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Salesforce

HubSpot

Marketing automation

Job description

Coder is seeking a Senior Field Marketing Manager to bring regional field marketing programs to life across Europe. You will collaborate with sales, partners, and the marketing team to drive awareness, pipeline, and enablement through events and ABM programs.

You’ll manage regional campaigns, coordinate global to local messaging for EMEA, and work with alliances, resellers, and channel partners. Strong project management and ability to juggle multiple programs will help you succeed.