Sr. ABM Marketing Manager , EMEA Field Marketing

Amazon Web Services (AWS); Greater London; Hybrid; GBP 85,000 - 130,000; Full time

Job summary

Amazon Web Services is seeking an Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers in the United Kingdom and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The ABM Manager will own end-to-end execution of industry-specific ABM programs, collaborating with sales, global teams, and UKI partners to accelerate pipeline

Qualifications

• Experience in developing and managing acquisition marketing programs.
• Strong data manipulation skills using Excel or Tableau.
• Experience designing, executing, and scaling cross-functional marketing programs.
• Ability to manage campaigns across multiple timezones and languages.
• Background in marketing or marketing research.
• Proven track record presenting metrics to senior leadership.

Responsibilities

• Design and execute territory-specific ABM campaigns aligned with global frameworks.
• Build relationships with sales to translate priorities into marketing programs.
• Analyze customer data, buying signals, and market trends to inform strategy.
• Create multi-channel programs including events, digital, and direct campaigns.
• Scale relationships with UKI strategic accounts through executive engagement.
• Partner with Global marketing to align ABM with broader scale efforts.
• Drive operational excellence with standardized processes and documentation.
• Track and report program performance using data to optimize approaches.
• Manage program budgets effectively to maximize impact.
• Collaborate with the global ABM community to share learnings.
• Collaborate with UKI Partner Marketing to amplify impact through partners.

Skills

Acquisition marketing

Excel

Tableau

Cross-functional marketing

Multichannel campaigns

Marketing research

Executive reporting

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom, and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom, and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will owner the end-to-end execution of Industry Specific ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Scale the breadth and depth of relationships within UKI strategic accounts through Executive Engagement programs and Scaling Developer Enablement and Activation
• Partner with Global marketing teams to ensure ABM programs complement broader scale marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices
• Collaborate with UKI Partner Marketing to scale your impact with and through our UKI Partner community

Basic Qualifications

• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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Company - AWS EMEA SARL (UK Branch)

Job ID: A10537200