Senior SDR, Business Developer – B2B Marketing Agency

Jobtailor; Lyon; Sur place; EUR 30 000 - 45 000; Plein temps

Résumé du poste

Invox in Lyon is seeking a proactive SDR to build and manage a target account list, identify stakeholders, and prospect through multiple channels using LinkedIn, email, and phone. You will structure the outbound process, enrich data, retrieve phone numbers, and integrate with HubSpot while using AI to tailor outreach.

You will also leverage and reactivate the HubSpot database, detect renewed interest signals, and maintain impeccable data quality.

Qualifications

• 2+ years of successful B2B experience in SDR, business development, or inside sales.
• Self-motivated with the ability to build rather than execute an existing model.
• Enjoys developing long-term relationships across extended sales cycles (3–24 months).
• Comfortable on the phone and eager to use it.
• Excellent writing skills with impeccable spelling and grammar.
• Enjoys research: analyzing LinkedIn profiles and stakeholder mapping.
• Meticulous in data management and CRM accuracy (HubSpot).Genuine interest in applying AI to sales.
• Curious about challenges faced by marketing directors and targeted B2B industries.
• Eager to build a function that does not yet exist, with autonomy and ambiguity tolerance.

Responsabilités

• Build and maintain a target account list.
• Identify stakeholders and understand their context before outreach using Sales Navigator, Nomination, and market intelligence.
• Prospect through multiple channels, including LinkedIn, email, and phone.
• Structure the outbound process: sequences, data enrichment, phone number retrieval, and HubSpot integration.
• Use AI to prepare and personalize outreach and identify buying signals.
• Leverage and reactivate the HubSpot database: former prospects, event contacts, readers, and former clients.
• Detect signals indicating renewed interest and reopen cold conversations.
• Maintain impeccable data quality in HubSpot.
• Recruit event participants and grow the Invox Club.
• Follow up after each event.
• Handle, prioritize, and pre-qualify inbound leads.
• Conduct initial outreach and qualify context, business challenge, timeline, and stakeholders.
• Schedule meetings for senior consultants with a clear brief and initiate a free mini-audit when relevant.
• Depending on profile, contribute to commercialization of the training offering.

Connaissances

B2B Sales Development

Self-motivated

Relationship building

Phone outreach

Writing skills

HubSpot proficiency

AI in sales

Research & market intelligence

Data management

Outils

HubSpot

Sales Navigator

LinkedIn

CRM

Description du poste

• Build and maintain a target account list.
• Identify relevant stakeholders and understand their context before outreach using Sales Navigator, Nomination, and market intelligence.
• Prospect through multiple channels, including LinkedIn, email, and phone.
• Structure the outbound process: sequences, data enrichment, phone number retrieval, and HubSpot integration.
• Use AI to prepare and personalize outreach and identify buying signals.
• Leverage and reactivate the HubSpot database: former prospects, event contacts, readers, and former clients.
• Detect signals indicating renewed interest and reopen cold conversations.
• Maintain impeccable data quality in HubSpot.
• Recruit event participants and grow the Invox Club.
• Follow up after each event.
• Handle, prioritize, and pre-qualify inbound leads.
• Conduct initial outreach and qualify the context, business challenge, timeline, and stakeholders.
• Schedule meetings for senior consultants with a clear brief and initiate a free mini-audit when relevant.
• Depending on the candidate’s profile, contribute to the commercialization of the training offering.

Requirements

• At least 2 years of successful B2B experience in SDR, business development, or inside sales.
• Self-motivated, with the ability to build rather than execute an existing model.
• Enjoys developing long-term relationships, with sales cycles ranging from 3 to 24 months.
• Comfortable on the phone and eager to use it.
• Excellent writing skills, impeccable spelling and grammar, and the ability to write concise messages.
• Enjoys research: analyzing LinkedIn profiles, understanding organizational structures, and identifying stakeholders.
• Meticulous in data management.
• Proficient in HubSpot or an equivalent CRM; strong HubSpot expertise is a plus.
• Genuine interest in applying AI to sales.
• Curious about the challenges faced by marketing directors and the targeted B2B industries.
• Eager to build a function that does not yet exist, with a high degree of autonomy and tolerance for ambiguity.

Core Competencies

Demonstrates expertise in B2B sales development, utilizing HubSpot for data management and outreach strategies. Capable of building relationships and conducting thorough research to identify and engage stakeholders effectively.

Highest-signal resume keywords

• B2B Sales Development
• HubSpot Proficiency
• Stakeholder Identification
• Data Management
• AI Application in Sales

  ATS Optimization Keywords

  Hard Skills

  • Sales Prospecting
  • Outbound Process Structuring
  • Data Enrichment
  • Phone Outreach
  • Lead Qualification
  • Event Recruitment
  • Market Intelligence Analysis
  • Writing Skills
  • CRM Management
  • Cold Outreach

  Soft Skills

  • Self-Motivated
  • Relationship Building
  • Curiosity
  • Attention to Detail
  • Communication

  Industry Keywords

  • B2B
  • Sales Cycle
  • Data Quality
  • Event Management
  • Marketing Directors

  Tools & Technologies

  • Sales Navigator
  • HubSpot
  • Email
  • LinkedIn
  • Phone