Content and Lead Generation Specialist

Jobtailor

Paris

Sur place

EUR 42 000 - 64 000

Plein temps

Il y a 3 jours

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Résumé du poste

Jobtailor is seeking a skilled B2B Content Marketing professional in France to create high-value content across articles, case studies, guides, and emails. You will design lead-gen and nurturing programs, publish in WordPress and HubSpot, and optimize content across channels.

You will repurpose content, analyze performance, and collaborate on launches, partnerships, and outbound sequences. Strong writing and editorial SEO skills are essential.

Qualifications

3–4 years of experience in B2B Content Marketing.
Hands-on experience in Lead Generation and/or Nurturing.
Ability to turn complex topics into clear, engaging content.
Understanding of funnel dynamics and customer lifecycle stages.

Responsabilités

Create and write high-value B2B content, including expert articles, customer case studies, reports, guides, and emails.
Design lead generation and conversion programs aligned with acquisition, consideration, and conversion objectives.
Contribute to nurturing strategy through sequences and content tailored to prospect journeys and customer lifecycle stages.
Publish and activate content in WordPress and HubSpot, including landing pages, CTAs, forms, and simple workflows.
Repurpose high-potential content into different formats and across multiple channels.
Track content and journey performance, analyze results, and identify optimization opportunities.
Collaborate with the Outbound Manager on prospecting sequences and outreach content.
Design and write targeted email campaigns for customers and prospects.
Collaborate with Product Marketing on content supporting launches and product positioning.
Produce co-branded content programs with the Partnership Manager.
Apply editorial SEO best practices and contribute to their optimization.
Work with the CRM team on advanced automation programs.
Contribute campaign angles, messaging, and content for LinkedIn, Google, and Meta campaigns.

Connaissances

B2B Content Marketing

Lead Generation

Nurturing

Content Creation

Email Campaign Design

Performance Analysis

Landing Page Development

Content Repurposing

Outils

HubSpot

WordPress

Matomo

Google Search Console

Description du poste

Create and write high-value B2B content, including expert articles, customer case studies, reports, guides, and emails
Design lead generation and conversion programs aligned with acquisition, consideration, and conversion objectives
Contribute to the nurturing strategy through sequences and content tailored to prospect journeys and customer lifecycle stages
Publish and activate content in WordPress and HubSpot, including landing pages, CTAs, forms, and simple workflows
Repurpose high-potential content into different formats and across multiple channels
Track content and journey performance, analyze results, and identify optimization opportunities
Collaborate with the Outbound Manager on prospecting sequences and outreach content
Design and write targeted email campaigns for customers and prospects
Collaborate with Product Marketing on content supporting launches and product positioning
Produce co-branded content programs with the Partnership Manager
Apply editorial SEO best practices and contribute to their optimization
Work with the CRM team on advanced automation programs
Contribute campaign angles, messaging, and content for LinkedIn, Google, and Meta campaigns as these channels are reactivated

Requirements

3–4 years of experience in B2B Content Marketing, with hands‑on experience in Lead Generation and/or Nurturing
Ability to turn complex topics into clear, engaging, and persuasive content, with excellent writing and proofreading skills
Understanding of funnel dynamics, prospect journeys, and customer lifecycle stages
Ability to independently create and integrate landing pages, emails, forms, CTAs, and simple workflows in HubSpot and WordPress
Ability to track and analyze traffic, website, and content performance metrics
Comfortable using web analytics tools such as Matomo and Google Search Console
Strong understanding of editorial SEO fundamentals
Experience using generative AI for research, prototyping, content production, and content repurposing
Experience in a SaaS, FinTech, payments, or B2B technology environment is a plus
Experience creating content for audiences with different needs and sales cycles is a plus

Core Competencies

Demonstrates expertise in B2B Content Marketing with a strong focus on Lead Generation and Nurturing strategies. Proficient in creating engaging content across various formats and channels while applying SEO best practices and utilizing analytics for performance optimization.

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