Lifecycle CRM Lead - B2B SaaS Growth & Retention

Onoff; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Onoff in Paris is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. You will collaborate with Product, Data, Customer Success and Marketing to design automated journeys triggered by user behavior and product usage.

The role emphasizes experimentation, measurement and continuous improvement of CRM programs. You will build segmentation, dashboards and reports to monitor lifecycle performance and partner

Qualifications

• 4+ years of experience in CRM, Lifecycle Marketing or Product CRM.
• Strong experience in a B2B SaaS environment.
• Proven ownership of lifecycle programs from onboarding to retention and expansion.
• Experience building behavior-triggered automations and customer journeys.
• Strong analytical mindset and data-driven decision making.
• Experience working closely with Product, Customer Success and Data teams.
• Fluent English and French.

Responsabilités

• Design and optimize lifecycle journeys across onboarding, activation, engagement, retention, expansion and win-back.
• Build automated workflows triggered by customer behavior and product usage.
• Create personalized communication programs based on lifecycle stage, engagement and account signals.
• Improve customer adoption and long-term product usage.
• Identify churn risks and build retention programs.
• Develop upsell and cross-sell campaigns based on product engagement signals.
• Partner with Customer Success and Support teams to identify key customer moments and automation opportunities.
• Improve customer health and long-term value.
• Translate product events and customer behavior into CRM triggers.
• Define segmentation strategies based on usage patterns and NPS.
• Collaborate with Product Managers and Data teams to identify growth opportunities.
• Build dashboards and monitor lifecycle performance.
• Run A/B tests on messaging, timing, channels and workflows.
• Analyze lifecycle metrics and user cohorts.
• Continuously improve CRM performance through a test-and-learn approach.

Connaissances

CRM experience

Lifecycle Marketing

B2B SaaS

Automation workflows

Data-driven decision making

Cross-functional collaboration

English and French

Description du poste

Onoff in Paris is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. You will collaborate with Product, Data, Customer Success and Marketing to design automated journeys triggered by user behavior and product usage.

The role emphasizes experimentation, measurement and continuous improvement of CRM programs. You will build segmentation, dashboards and reports to monitor lifecycle performance and partner