CRM Lifecycle Specialist - F/H/X

Honoré Gaming; Paris; Remote; EUR 50,000 - 70,000; Full time

Job summary

A leading gaming company is seeking a skilled CRM Lifecycle Specialist to enhance player engagement across their iGaming platforms. The ideal candidate will implement tailored CRM initiatives aimed at boosting customer retention and lifetime value. Candidates should have proven experience in CRM within the iGaming sector, possess strong analytical skills, and be adept in multi-channel communications. This remote role offers the opportunity to collaborate with a dynamic marketing team in a fast-paced environment.

Qualifications

• Proven experience in CRM, retention, or lifecycle marketing in the iGaming industry.
• Strong understanding of customer segmentation and personalization.
• Knowledge of responsible gaming and regulatory requirements.

Responsibilities

• Implement and execute CRM strategies for player engagement and retention.
• Support the CRM Manager with customer segmentation insights.
• Monitor campaign KPIs and deliver regular reports.
• Identify optimization opportunities through A/B testing.

Skills

CRM expertise

Data-driven analysis

Multi-channel communications

Segmentation strategies

Lifecycle optimization

Project management

Communication skills

Tools

Optimove

Braze

Emarsys

Salesforce Marketing Cloud

Job description

Overview

Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention, loyalty, and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications, segmentation, and lifecycle optimization.

Responsibilities

• Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty.
• Build a framework of player retention and be a driver of building retention tools.
• Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
• Coordinate CRM campaigns across SMS, push notifications, and in-app channels.
• Ensure campaigns align with broader marketing initiatives and brand guidelines.
• Design event-based communications and personalized customer journeys.
• Refine messaging to drive desired player behaviors and improve conversion.
• Monitor campaign KPIs (engagement, conversion, churn, LTV) and deliver regular reports.
• Identify optimization opportunities through A/B testing and performance analysis.
• Leverage data insights to drive segmentation strategies and personalization.
• Deliver tailored experiences to maximize player engagement and lifetime value.
• Collaborate with cross-functional teams including Product, Marketing, and BI.
• Align CRM activities with overall business objectives.
• Stay updated on CRM and iGaming industry trends, sharing insights for continuous improvement.

Conditions

• Work location: Remote
• Role name: CRM Lifecycle Specialist
• Proven experience in CRM, retention, or lifecycle marketing within the iGaming industry (sports betting and/or casino).
• Strong understanding of customer segmentation, personalization, and lifecycle journeys.
• Hands-on experience with CRM tools (e.g., Optimove, Braze, Emarsys, Salesforce Marketing Cloud, or similar).
• Analytical mindset with ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.
• Knowledge of responsible gaming and regulatory requirements.
• Strong project management skills and attention to detail.
• English proficiency (Spanish and French are a plus).
• One-hour video conference with the head of marketing.