Lifecycle Marketing Lead - Healthtech Activation &Retention

Nabla

Paris

Sur place

EUR 70 000 - 95 000

Plein temps

14 jours+

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Résumé du poste

Nabla is seeking a Lifecycle Marketing Manager to own and scale clinician communications from onboarding to retention. You will shape activation, adoption, and engagement programs across email, in‑app, and other channels, coordinating with PMM, Design, Data, and Product Ops.

The role emphasizes a hands‑on, highly data‑driven approach to improve clinical workflows. Ideal candidates bring 5+ years in B2B lifecycle marketing, strong analytical skills, and experience with automated programs in

Qualifications

5+ years of B2B lifecycle marketing experience.
Hands-on ownership of email, in-app, and push channels.
Strong strategic and analytical thinking with a data-driven approach.

Responsabilités

Own weekly in-app announcements for new feature launches, end to end and at a fast cadence.
Design the in-app experience (placement, format, flow) for each launch.
Validate wording with PMM, PM, and Design before shipping.
Launch on time and coordinate across the relevant teams.
Track performance (reach, engagement, adoption) for each announcement.
Iterate quickly based on results to drive feature activation.
Stay highly reactive to the product roadmap, turning new releases into clear, well-timed clinician communication.
Own and drive the full lifecycle marketing strategy across all stages (onboarding, activation, engagement, and retention).
Tailor segmentation, messaging, and cadence to distinct needs of each segment.
For self-serve, build automated programs that drive activation, adoption and retention with minimal human touch.
For mid-market and enterprise, build automated communication that supports CSMS.
Direct & execute creative strategy for lifecycle channels, including copy and design.
Build and maintain a clear campaign calendar across functions.
Lead a rigorous experimentation roadmap including A/B and multivariate testing.
Define and own lifecycle KPIs, build reporting frameworks and share insights.
Partner with Data to develop audience segmentation strategies and AI-driven insights.
Turn cohort and usage insights into concrete actions.
Collaborate cross-functionally with PMM, Design, PM, Data, Product Ops, Clinical, and Brand teams.
Establish a repeatable process for planning and shipping campaigns.
Ensure lifecycle programs comply with HIPAA and applicable laws.
Take ownership of the full communication stack, starting with Userpilot.
Evaluate and manage lifecycle tooling partnerships and optimization.
Build and maintain lifecycle process docs and training materials.