Lifecycle Marketing Lead: B2B/B2C, CRM Migration, Paris

almapay.com; Paris; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

Alma in Paris seeks a senior Lifecycle Marketing Manager to own the B2B lifecycle and help launch consumer‑facing initiatives. You will design journeys that nurture leads, onboard merchants and drive activation, retention and win-back at scale.

You will lead the migration from HubSpot to Braze or Customer.io, define data models and deliverability, and align with Sales, AM and Revenue Marketing. Hybrid Paris office.

Qualifications

• 5+ years in lifecycle, CRM or marketing automation across B2B and B2C.
• Experience leading cross‑functional campaigns with Sales, AM and Revenue teams.
• Proven ability to migrate and manage multi-channel campaigns across platforms.

Responsibilities

• Design and run journeys that drive revenue: lead nurturing, onboarding, activation, retention and win-back.
• Target merchants with live data segments and seasonal campaigns; manage channel expansion (email, in-app, POS, new channels).
• Lead migration off HubSpot to Braze/Customer.io; audit, rebuild, and schedule switch with data model and deliverability setup.
• Measure impact with control groups, activations and TPV; share learnings with Sales, AM and Revenue Marketing.
• Own cross‑team CRM programs and templates, ensuring consistent tone and delivery.

Skills

Lifecycle marketing

CRM

Marketing automation

B2B/B2C

HubSpot

Braze

Customer.io

Tools

HubSpot

Braze

Customer.io

Job description

Alma in Paris seeks a senior Lifecycle Marketing Manager to own the B2B lifecycle and help launch consumer‑facing initiatives. You will design journeys that nurture leads, onboard merchants and drive activation, retention and win-back at scale.

You will lead the migration from HubSpot to Braze or Customer.io, define data models and deliverability, and align with Sales, AM and Revenue Marketing. Hybrid Paris office.