Offline CRM Growth & Retention Specialist

The Estee Lauder Companies Inc.; Neuilly-sur-Seine; On-site; EUR 45,000 - 65,000; Full time

Job summary

The Estee Lauder Companies Inc. is seeking an experienced CRM campaign specialist to drive offline campaigns that boost store traffic and revenue.

You will orchestrate email, SMS, and WhatsApp campaigns using Braze, collaborating with local brands and regional CRM teams to ensure aligned, impactful activations. Responsibilities include optimizing campaign elements, analyzing performance, and personalizing customer interactions to maximize engagement.

Qualifications

• Proven experience in email marketing and campaign orchestration.
• Strong analytical mindset with data-driven decision making.
• Excellent communication and interpersonal skills across regional and local teams.
• Solid knowledge of digital trends and CRM best practices.

Responsibilities

• Implement offline campaigns – emails, SMS, Whatsapp, etc.
• Work with creative teams / Local Brands teams to create engaging content and effective calls to action.
• Test and enhance campaign elements to improve engagement rates & revenues.
• Leverage data to personalize interactions.

Skills

Email marketing

Campaign orchestration

Analytical mindset

Communication skills

Tools

Braze

Job description

The Estee Lauder Companies Inc. is seeking an experienced CRM campaign specialist to drive offline campaigns that boost store traffic and revenue.

You will orchestrate email, SMS, and WhatsApp campaigns using Braze, collaborating with local brands and regional CRM teams to ensure aligned, impactful activations. Responsibilities include optimizing campaign elements, analyzing performance, and personalizing customer interactions to maximize engagement.