CRM OFFLINE RETENTION SPECIALIST - INTERN

The Estee Lauder Companies Inc.; Neuilly-sur-Seine; On-site; EUR 45,000 - 65,000; Full time

Job summary

The Estee Lauder Companies Inc. is seeking an experienced CRM campaign specialist to drive offline campaigns that boost store traffic and revenue.

You will orchestrate email, SMS, and WhatsApp campaigns using Braze, collaborating with local brands and regional CRM teams to ensure aligned, impactful activations. Responsibilities include optimizing campaign elements, analyzing performance, and personalizing customer interactions to maximize engagement.

Qualifications

• Proven experience in email marketing and campaign orchestration.
• Strong analytical mindset with data-driven decision making.
• Excellent communication and interpersonal skills across regional and local teams.
• Solid knowledge of digital trends and CRM best practices.

Responsibilities

• Implement offline campaigns – emails, SMS, Whatsapp, etc.
• Work with creative teams / Local Brands teams to create engaging content and effective calls to action.
• Test and enhance campaign elements to improve engagement rates & revenues.
• Leverage data to personalize interactions.

Skills

Email marketing

Campaign orchestration

Analytical mindset

Communication skills

Tools

Braze

Job description

The Mission

Dive into the heart of digital customer retention for Offline consumers. Develop and fine-tune CRM campaigns that not only keep our audience hooked but also boost our brand's growth and drive traffic & revenue in store.

Scope: FR, NL, BL

These campaigns are designed to drive offline sales and store traffic. They are planned around key moments such as in-store events, specific product or service launches, and high-traffic retail periods supported by targeted promotions.

What You'll Do

Campaigns [50% of workload]

• Implement offline campaigns – emails, SMS, Whatsapp, etc…


• Work with creative teams / Local Brands teams to create engaging content and effective calls to action.


• Test and enhance campaign elements to improve engagement rates & revenues.


• Leverage data to personalize interactions.

Platform used: BRAZE

Optimize collaboration [30% of workload]

• Work closely with the local brands to plan & challenge them with their CRM activations.


• Sync with the CRM regional team to be aligned on the CRM plan to avoid multiple campaigns the same day.


• Collaborate closely with CRM leads across markets to stay aligned, challenge approaches, and share best practices across EMEA.

Analysis & KPIs [20% of workload]

• Analyze campaign performance to identify what works and what doesn’t.


• Ensure email campaigns meet deliverability standards and follow best practices.

Skills That Will Make You Shine

• Proven experience in email marketing and campaign orchestration.


• Strong analytical mindset, with curiosity for data and ability to turn insights into action.


• Excellent communication and interpersonal skills, able to work effectively with both regional and local teams.


• Solid knowledge of digital trends and CRM best practices.