Mobile Growth Manager - CRM (Braze)

Jobgether; France; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Remote work in Europe

International team

Knowledge sharing

Career development

Job summary

Jobgether, on behalf of a partner company, is seeking a Mobile Growth Manager – CRM (Braze) based in France to drive CRM strategies and lifecycle marketing across a diverse mobile app portfolio. You will leverage Braze, analytics tools, and HTML-driven templates to create personalized, behavior-based campaigns.

You will design experiments, segment audiences, and collaborate with data teams to translate insights into measurable improvements in engagement, retention, and growth across devices and

Qualifications

• 2+ years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform with planning, building and launching campaigns.
• Experience with A/B testing and experimentation across digital marketing channels and data-driven improvements.
• Proficiency with mobile analytics and reporting tools (Amplitude, Mixpanel, Looker, or similar).
• Strong analytical, data-driven mindset and understanding of growth metrics and performance measurement.
• Experience in campaign personalization, audience segmentation, and automated lifecycle communications.
• Familiarity with HTML and troubleshooting email templates across devices and clients.
• Understanding of user psychology and factors influencing engagement and retention in mobile apps.
• Results-oriented mindset with ability to translate insights into marketing actions.

Responsibilities

• Plan, implement, and optimize CRM campaigns with Braze focusing on segmentation and personalized engagement.
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid.
• Manage and optimize custom attributes in Braze for audience targeting and relevance.
• Collaborate with data analytics teams to translate behavioral insights into CRM strategies.
• Develop, test, and refine HTML in Braze templates for consistent layouts across devices.
• Design and execute A/B tests across CRM campaigns and apply learnings to improve metrics.
• Monitor campaign performance using mobile analytics platforms and share actionable recommendations.
• Provide technical guidance and training on Braze capabilities and integrations with other tools.
• Apply user psychology to craft lifecycle communications that drive growth.

Skills

Braze expertise

Lifecycle marketing

A/B testing

Data-driven analytics

HTML in Braze templates

Team collaboration

English communication

Tools

Braze

Customer.io

Iterable

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Growth Manager – CRM (Braze) based in France.

Join a dynamic, international mobile growth environment where data, technology, and creativity come together to drive meaningful results. In this role, you will lead CRM strategies and lifecycle marketing initiatives designed to improve user engagement, retention, and long-term growth for a diverse portfolio of mobile applications. You will leverage Braze and advanced analytics tools to build personalized, behavior-driven campaigns and optimize customer journeys. Through experimentation, segmentation, and A/B testing, you will transform user insights into actionable growth opportunities. Working closely with clients and cross-functional teams, you will contribute to measurable performance improvements and deliver impactful mobile experiences. This is an exciting opportunity for a data-driven CRM specialist who enjoys combining technical expertise, analytical thinking, and user psychology in a collaborative, innovation-focused environment.

Accountabilities:

• Plan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience segmentation, targeting, and personalized customer engagement.
• Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic to tailor content according to user attributes, preferences, and actions.
• Manage, maintain, and optimize custom attributes within Braze to improve audience targeting and campaign relevance.
• Collaborate with data analytics teams to integrate and leverage user data, translating behavioral insights into effective CRM strategies.
• Develop, test, and refine HTML modifications within Braze templates to ensure consistent layouts and functionality across devices and email clients.
• Design and execute A/B tests across CRM campaigns, analyze results, and use findings to continuously improve engagement, conversion, and retention metrics.
• Monitor campaign performance using mobile analytics platforms, identify optimization opportunities, and communicate actionable recommendations to stakeholders and clients.
• Provide technical guidance, knowledge sharing, and training to team members on Braze capabilities and its integration with other marketing tools and platforms.
• Apply user psychology and behavioral insights to develop compelling lifecycle communications that support sustainable mobile app growth.

Requirements:

• At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform, with demonstrated proficiency in planning, building, and launching campaigns.
• Practical experience with A/B testing and experimentation across digital marketing channels, including the ability to interpret results and implement data-driven improvements.
• Proficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope, with the ability to extract insights and build clear, informative visualizations.
• Strong analytical skills and a data-driven mindset, supported by an understanding of growth metrics, statistics, and performance measurement.
• Experience with campaign personalization, audience segmentation, customer attributes, and automated lifecycle communications.
• Familiarity with HTML and the ability to troubleshoot or optimize email templates and campaign content across different devices and email clients.
• A solid understanding of user psychology, customer motivations, and the factors influencing engagement and retention in mobile applications.
• A results-oriented approach, with a focus on measurable impact, continuous improvement, and translating insights into effective marketing actions.
• Strong communication and collaboration skills, with the ability to work effectively with clients, analysts, and cross-functional teams.
• Experience in mobile-focused startups, user acquisition, App Store Optimization (ASO), performance marketing, or marketing and sales copywriting would be an advantage.
• An inclusive, adaptable mindset and the ability to thrive in a diverse, international working environment.

Benefits:

• The opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well-known digital products and applications.
• Exposure to advanced mobile marketing technologies, analytics platforms, and experimentation methodologies.
• A collaborative, international environment that encourages knowledge sharing, creativity, and continuous professional development.
• The opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer experience optimization.
• Remote work within Europe.
• The chance to contribute directly to measurable improvements in customer engagement, retention, and business growth.
• A diverse and inclusive working environment where different backgrounds, perspectives, and skills are valued.