Offline CRM Campaigns Specialist - Email & In-Store Growth

The Estée Lauder Companies Inc.; Neuilly-sur-Seine; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

The Estée Lauder Companies Inc. is seeking a CRM Marketing Specialist focused on offline customer retention. You will design and optimize Braze-driven campaigns for FR, NL, and BE, aligning with brand launches and in-store events to drive foot traffic and revenue.

You will collaborate with local brands and regional CRM teams to ensure a cohesive plan, test innovative approaches, and translate data insights into actionable activations across markets.

Formación

• Proven experience in email marketing and campaign orchestration.
• Strong analytical mindset with the ability to translate data into action.
• Excellent communication and collaboration with regional and local teams.
• Solid knowledge of CRM best practices and digital trends.

Responsabilidades

• Implement offline campaigns – emails, SMS, WhatsApp, etc.
• Collaborate with creative teams and Local Brands teams to craft content and calls-to-action.
• Test and optimize campaign elements to improve engagement and revenue.
• Analyze campaign performance and ensure deliverability standards.

Conocimientos

Email marketing

Campaign orchestration

Analytics mindset

CRM best practices

Cross-team collaboration

Herramientas

BRAZE

Descripción del empleo

The Estée Lauder Companies Inc. is seeking a CRM Marketing Specialist focused on offline customer retention. You will design and optimize Braze-driven campaigns for FR, NL, and BE, aligning with brand launches and in-store events to drive foot traffic and revenue.

You will collaborate with local brands and regional CRM teams to ensure a cohesive plan, test innovative approaches, and translate data insights into actionable activations across markets.