CRM OFFLINE RETENTION SPECIALIST - INTERN

The Estée Lauder Companies Inc.; Neuilly-sur-Seine; Hybrid; EUR 50,000 - 70,000; Full time

Job summary

The Estée Lauder Companies Inc. is seeking a CRM Marketing Specialist focused on offline customer retention. You will design and optimize Braze-driven campaigns for FR, NL, and BE, aligning with brand launches and in-store events to drive foot traffic and revenue.

You will collaborate with local brands and regional CRM teams to ensure a cohesive plan, test innovative approaches, and translate data insights into actionable activations across markets.

Qualifications

• Proven experience in email marketing and campaign orchestration.
• Strong analytical mindset with the ability to translate data into action.
• Excellent communication and collaboration with regional and local teams.
• Solid knowledge of CRM best practices and digital trends.

Responsibilities

• Implement offline campaigns – emails, SMS, WhatsApp, etc.
• Collaborate with creative teams and Local Brands teams to craft content and calls-to-action.
• Test and optimize campaign elements to improve engagement and revenue.
• Analyze campaign performance and ensure deliverability standards.

Skills

Email marketing

Campaign orchestration

Analytics mindset

CRM best practices

Cross-team collaboration

Tools

BRAZE

Job description

The Mission

Dive into the heart of digital customer retention for Offline consumers. Develop and fine-tune CRM campaigns that not only keep our audience hooked but also boost our brand’s growth and drive traffic & revenue in store.

The Mission

Dive into the heart of digital customer retention for Offline consumers. Develop and fine-tune CRM campaigns that not only keep our audience hooked but also boost our brand’s growth and drive traffic & revenue in store.
Scope: FR, NL, BL
These campaigns are designed to drive offline sales and store traffic. They are planned around key moments such as in-store events, specific product or service launches, and high-traffic retail periods supported by targeted promotions.

What You'll Do

Campaigns [50% of workload]

• Implement offline campaigns – emails, SMS, Whatsapp, etc…
• Work with creative teams / Local Brands teams to create engaging content and effective calls to action.
• Test and enhance campaign elements to improve engagement rates & revenues.
• Leverage data to personalize interactions.

Platform used: BRAZE

Optimize collaboration [30% of workload]

• Work closely with the local brands to plan & challenge them with their CRM activations.
• Sync with the CRM regional team to be aligned on the CRM plan to avoid multiple campaigns the same day.
• Collaborate closely with CRM leads across markets to stay aligned, challenge approaches, and share best practices across EMEA.

Analysis & KPIs [20% of workload]

• Analyze campaign performance to identify what works and what doesn’t.
• Ensure email campaigns meet deliverability standards and follow best practices.

Skills That Will Make You Shine

• Proven experience in email marketing and campaign orchestration.
• Strong analytical mindset, with curiosity for data and ability to turn insights into action.
• Excellent communication and interpersonal skills, able to work effectively with both regional and local teams.
• Solid knowledge of digital trends and CRM best practices.