Senior Lifecycle Marketing Manager - Build from Scratch (B2B SaaS)

Payhawk; Paris; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

30 days holiday

International exchange opportunities

Team-wide events

Medical care

Gym membership

Travel allowance

Product access

Job summary

Payhawk is seeking its first senior lifecycle marketing hire to build renewal, onboarding, retention and win-back programs from scratch in a fast-growing B2B SaaS environment across Europe.

You will own end-to-end marketing automation, segmentation, journeys and reporting, and you will partner with regional marketing leads, ABM, partnerships and operations to drive measurable growth and higher net revenue retention.

Qualifications

• Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch.
• End-to-end use of a marketing automation platform covering segmentation, journeys and workflows, and reporting.
• First and only person in the role with no existing playbook or team to inherit.
• Strong cross-functional collaboration with regional marketing, ABM, partnerships and marketing operations.
• Track record of using retention/expansion metrics (NRR, GRR, churn) to guide campaign strategy.

Responsibilities

• Build and run renewal and retention campaigns that protect and grow our existing customer base.
• Launch and manage lead-nurture tracks for prospects who are not yet sales-ready.
• Launch and manage opportunity-nurture tracks that expand deals and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes.
• Align campaigns with regional pipeline and retention targets, working with regional marketing leads.
• Partner with marketing operations to ensure every campaign is tracked and reported.
• Own all external customer email communications and manage the overall flow.

Skills

Senior lifecycle marketing

Marketing automation

Cross-functional collaboration

Retention/expansion metrics

Tools

Marketing automation platform

Job description

Payhawk is seeking its first senior lifecycle marketing hire to build renewal, onboarding, retention and win-back programs from scratch in a fast-growing B2B SaaS environment across Europe.

You will own end-to-end marketing automation, segmentation, journeys and reporting, and you will partner with regional marketing leads, ABM, partnerships and operations to drive measurable growth and higher net revenue retention.