Lifecycle Marketing Lead for Clinician AI

Nabla; Paris; Hybride; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Off-sites

Regular team events

Snacks and nuts

Résumé du poste

Nabla is seeking a Lifecycle Marketing Manager to own and scale clinician communications across onboarding, activation, engagement, and retention. You will build activation and adoption strategies, in-app and email templates, segmentation, cohort analysis, and cross-functional processes.

This hands-on role focuses on data-driven campaigns, rapid testing, and iterative improvements while ensuring communications stay accurate, secure, and personable for busy clinicians.

Qualifications

• 5+ years of B2B lifecycle marketing experience including hands-on ownership of email, in-app, and push channels
• Deep expertise in lifecycle strategy across onboarding, activation, engagement, and retention
• Strong analytical thinking with ability to translate data into actionable insights
• Experience directing creative decisions for lifecycle channels (copy, design, briefs)
• Ability to manage stakeholder expectations and align diverse teams
• Excellent written and verbal communication for senior leadership
• Experience operating in a highly regulated industry (healthtech) with emphasis on accuracy and compliance

Responsabilités

• Own weekly in-app announcements for new features (end-to-end, fast cadence)
• Design in-app experiences for launches (placement, flow) and validate wording with PMM/PM/Design
• Coordinate launches across teams and track reach, engagement, and adoption
• Drive full lifecycle marketing strategy across onboarding, activation, engagement, and retention
• Tailor segmentation, messaging, and cadence per segment; maintain a campaign calendar
• Lead rigorous experimentation (A/B and multivariate testing) to improve performance
• Define lifecycle KPIs and build reporting; partner with Data to develop audience strategies
• Collaborate with PMM, Design, PM, Data, Product Ops, Clinical, Brand to align programs
• Take ownership of the full communication stack (Userpilot) and evaluate tooling

Connaissances

Lifecycle marketing

Email marketing

In-app messaging

Data-driven

Cross-functional collaboration

Description du poste

Nabla is seeking a Lifecycle Marketing Manager to own and scale clinician communications across onboarding, activation, engagement, and retention. You will build activation and adoption strategies, in-app and email templates, segmentation, cohort analysis, and cross-functional processes.

This hands-on role focuses on data-driven campaigns, rapid testing, and iterative improvements while ensuring communications stay accurate, secure, and personable for busy clinicians.