Lifecycle Email Architect: Boost Activation & Retention

Alven; Paris; Sur place; EUR 55 000 - 80 000; Plein temps

Avantages offerts par ce poste

Lunch provided

Work From Anywhere (30 days)

Paid vacation 24 days + holidays

Travel allowance

Pension plan

Company events & overseas trips

Résumé du poste

Creative Fabrica is seeking a Lifecycle Email Manager to own email and lifecycle communications across the customer journey, from signup to activation, retention and reactivation. You will design journeys, triggers and experiments to drive valuable actions.

Collaboration with Product Marketing, Growth and Design is essential in a fast-growing, subscription-focused environment. This is a full-time, in-office role at our Amsterdam HQ with an annual Work From Anywhere benefit and a focus on

Qualifications

• 2+ years in lifecycle marketing with hands-on experience building automated journeys.
• Fluent with modern email/CRM platforms and deliverability concepts.
• Strong in segmentation, triggers, journeys and lifecycle stages.
• Excellent conversion-focused English copywriting.
• Data-driven with experience running experiments and dashboards.
• Able to own opportunities from analysis to execution and results.
• Commercial, high-output mindset focused on changing user behavior.

Responsabilités

• Own the lifecycle strategy across activation, conversion, engagement, retention and reactivation.
• Build automated journeys and onboarding flows that show value quickly.
• Identify key actions and trigger behavioral campaigns inside the product.
• Create retention and win-back flows for declining activity.
• Segment users by behavior and signals; collaborate with marketing on launches.
• Write compelling email concepts, subject lines, and CTAs with the design team.
• Maintain high experimentation velocity with structured A/B tests.
• Monitor deliverability and sender reputation to protect email health.
• Analyze campaigns, report impact, and scale successful journeys.

Connaissances

Lifecycle marketing

Braze

Customer.io

Iterable

Klaviyo

HubSpot

Journey thinking

Conversion copywriting

Data-driven decisions

End-to-end ownership

Commercial mindset

Outils

Braze

Customer.io

Iterable

Klaviyo

HubSpot

Description du poste

Creative Fabrica is seeking a Lifecycle Email Manager to own email and lifecycle communications across the customer journey, from signup to activation, retention and reactivation. You will design journeys, triggers and experiments to drive valuable actions.

Collaboration with Product Marketing, Growth and Design is essential in a fast-growing, subscription-focused environment. This is a full-time, in-office role at our Amsterdam HQ with an annual Work From Anywhere benefit and a focus on