Product-Led Lifecycle CRM Manager

Onoffapp; Paris; Sur place; EUR 60 000 - 95 000; Plein temps

Résumé du poste

Onoffapp is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. You will design automated journeys tied to product usage and user behavior, optimizing campaigns and experiments to improve activation and long-term value.

You will collaborate with Product, Data and Customer Success teams to translate events into CRM triggers, build dashboards, and run test-and-learn programs that scale lifecycle

Qualifications

• 4+ years of experience in CRM, lifecycle marketing or product CRM.
• Strong experience in a B2B SaaS environment.
• Ownership of customer lifecycle programs from onboarding to retention and expansion.
• Experience building behavior-triggered automations and journeys.
• Strong analytical mindset and data-driven decision making.
• Experience collaborating with Product, Customer Success and Data teams.
• Fluent in English and French.

Responsabilités

• Own the customer lifecycle across onboarding, activation, engagement, retention, expansion and win-back.
• Build automated workflows triggered by customer behavior and product usage.
• Create personalized communication programs based on lifecycle stage and signals.
• Improve customer adoption and long-term product usage.
• Identify churn risks and build retention programs.
• Develop upsell and cross-sell campaigns based on product engagement signals.
• Partner with Customer Success and Support teams to identify key moments and automation opportunities.
• Translate product events and customer behavior into CRM triggers.
• Define segmentation strategies based on usage patterns and NPS.
• Collaborate with Product and Data teams to identify growth opportunities.
• Build dashboards and monitor lifecycle performance.
• Run A/B tests on messaging, timing, channels and workflows.
• Analyze lifecycle metrics and user cohorts.
• Continuously improve CRM performance through test-and-learn.

Connaissances

CRM

Lifecycle marketing

B2B SaaS

Data-driven

Description du poste

Onoffapp is seeking a Lifecycle CRM Manager to own the user lifecycle and drive activation, engagement, retention and expansion across our B2B customer base. You will design automated journeys tied to product usage and user behavior, optimizing campaigns and experiments to improve activation and long-term value.

You will collaborate with Product, Data and Customer Success teams to translate events into CRM triggers, build dashboards, and run test-and-learn programs that scale lifecycle