Lifecycle Marketing Lead (Healthtech) — Onboarding to Retention

Content Creators; Paris; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Nabla is hiring a Lifecycle Marketing Manager to own and scale how clinicians are engaged across onboarding, activation, engagement and retention. You will lead activation strategy, in‑app and email templates, segmentation, cohort analysis, and coordinate with PMM, Design, PM, Data, and Product Ops to drive measurable outcomes.

The role requires hands‑on execution, data‑driven testing, and a strong focus on compliance, accuracy, and personalization in a highly regulated healthtech environment.

Qualifications

• 5+ years of B2B lifecycle marketing experience with hands-on ownership of email, in‑app, and push channels.
• Strong lifecycle strategy across onboarding, activation, engagement, and retention.
• Excellent written and verbal communication; able to present strategy to senior leadership.

Responsabilités

• Own weekly in‑app announcements for new feature launches end to end.
• Design in‑app experience for launches and validate wording with PMM, PM, and Design.
• Track reach, engagement and adoption; iterate to improve activation.
• Own full lifecycle marketing strategy across onboarding, activation, engagement and retention.
• Build a clear campaign calendar; ensure brand consistency and effectiveness.
• Lead rigorous experimentation (A/B, multivariate) to improve performance.
• Collaborate with PMM, Design, PM, Data, Product Ops and Legal for compliance.
• Evaluate lifecycle tooling and document processes and playbooks.

Connaissances

B2B lifecycle marketing

Email marketing

In-app messaging

Campaign design

Data-driven

A/B testing

Cross-functional collaboration

HIPAA awareness

Outils

Userpilot

HubSpot

Looker

Tableau

Amplitude

Description du poste

Nabla is hiring a Lifecycle Marketing Manager to own and scale how clinicians are engaged across onboarding, activation, engagement and retention. You will lead activation strategy, in‑app and email templates, segmentation, cohort analysis, and coordinate with PMM, Design, PM, Data, and Product Ops to drive measurable outcomes.

The role requires hands‑on execution, data‑driven testing, and a strong focus on compliance, accuracy, and personalization in a highly regulated healthtech environment.