Head of Growth Marketing & Lead Gen - B2B HR

Moka.Care; Paris; Hybrid; EUR 87,000 - 97,000; Full time

Benefits offered by this job

Benefit Fund - May: up to 1500€ net /y

BSPCE for everyone

Hybrid work arrangement

Swile Meal voucher card

Gymlib wellness allowance

Transportation allowance

7 week holiday policy (+ 1 day off)

Job summary

Moka.Care is seeking an accomplished marketing leader to scale growth, strengthen the pipeline, and build a leading brand for HR and People teams. Reporting to co-founder Guillaume d’Ayguesvives, you will own moka.care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 across Brand, Lead Generation, and BDR, and work closely with Revenue Operations to ensure alignment and GTM excellence in

Qualifications

• 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas).
• Strong track record in demand generation, pipeline creation and revenue-focused marketing.
• Experience leading or working closely with BDR/SDR teams and outbound pipeline generation.
• Highly data-driven and comfortable with funnel performance and GTM metrics.
• Strategic thinking with a strong operational mindset.
• Strong brand sensibility and understanding of positioning and messaging.
• Ability to build alignment between Marketing, BDR, Sales and Revenue Operations.
• Fluent in French and English.

Responsibilities

• Lead a high-performing marketing organization and set clear direction, priorities and performance expectations.
• Drive growth and pipeline generation across inbound, outbound, paid acquisition and lifecycle marketing.
• Improve go-to-market effectiveness and ensure alignment between marketing initiatives and sales execution.
• Act as a strategic thinking partner to Brand & Product Marketing Lead and support thought leadership and brand narratives.
• Oversee cross-functional collaboration with Marketing, Sales, Customer, Product, Tech and Revenue Operations.

Skills

B2B marketing leadership

Demand generation

Pipeline generation

BDR/SDR collaboration

Data-driven

Strategic thinking

Brand management

Cross-functional alignment

Bilingual: French & English

Job description

Moka.Care is seeking an accomplished marketing leader to scale growth, strengthen the pipeline, and build a leading brand for HR and People teams. Reporting to co-founder Guillaume d’Ayguesvives, you will own moka.care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 across Brand, Lead Generation, and BDR, and work closely with Revenue Operations to ensure alignment and GTM excellence in