Head of Marketing & Lead Generation

Moka.Care; Paris; Hybrid; EUR 87.000 - 97.000; Vollzeit

Benefits dieser Stelle

Benefit Fund - May: up to 1500€ net /y

BSPCE for everyone

Hybrid work arrangement

Swile Meal voucher card

Gymlib wellness allowance

Transportation allowance

7 week holiday policy (+ 1 day off)

Zusammenfassung

Moka.Care is seeking an accomplished marketing leader to scale growth, strengthen the pipeline, and build a leading brand for HR and People teams. Reporting to co-founder Guillaume d’Ayguesvives, you will own moka.care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 across Brand, Lead Generation, and BDR, and work closely with Revenue Operations to ensure alignment and GTM excellence in

Qualifikationen

• 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas).
• Strong track record in demand generation, pipeline creation and revenue-focused marketing.
• Experience leading or working closely with BDR/SDR teams and outbound pipeline generation.
• Highly data-driven and comfortable with funnel performance and GTM metrics.
• Strategic thinking with a strong operational mindset.
• Strong brand sensibility and understanding of positioning and messaging.
• Ability to build alignment between Marketing, BDR, Sales and Revenue Operations.
• Fluent in French and English.

Aufgaben

• Lead a high-performing marketing organization and set clear direction, priorities and performance expectations.
• Drive growth and pipeline generation across inbound, outbound, paid acquisition and lifecycle marketing.
• Improve go-to-market effectiveness and ensure alignment between marketing initiatives and sales execution.
• Act as a strategic thinking partner to Brand & Product Marketing Lead and support thought leadership and brand narratives.
• Oversee cross-functional collaboration with Marketing, Sales, Customer, Product, Tech and Revenue Operations.

Kenntnisse

B2B marketing leadership

Demand generation

Pipeline generation

BDR/SDR collaboration

Data-driven

Strategic thinking

Brand management

Cross-functional alignment

Bilingual: French & English

Jobbeschreibung

Who are we?

moka.care is a mental health solution for companies, with one mission in mind: nurturing healthy minds to foster healthy organizations.

We guide employees through individual and group therapy or coaching sessions.

Alongside we help HR teams to take care of their employees’ mental health on a daily basis.

Where we are currently: Since our creation in December 2019, more than 400 companies (L’Oreal, Spendesk, Qonto, Engie, Castalie, etc.) have joined moka.care, and we now have over 300,000 employees covered in France but also throughout the world!

We have raised 17,5 million euros and are 70 to help companies improve their mental well-being.

What we believe in? Excellence in care is our obsession.

Culture is not nice words we put on the walls, we have defined 4 tangible values to make this culture live: Team Play, Optimism, Ownership & Agility.

Why do we need you?

Moka.Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams.

Reporting to Guillaume d’Ayguesvives, co-founder, you will own Moka.Care’s global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 people organized across three main areas:

• Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead
• Lead Generation, Content & Sales Enablement
• BDR Team , led by a BDR Team Lead

You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.

This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence , and who knows how to build scalable growth systems in B2B environments.

What will you do?

Lead a high-performing marketing organization

• Provide clear direction, prioritization and performance management across the team
• Coach and develop managers and senior contributors
• Stay closely involved in execution, funnel performance and operational priorities
• Strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams

Lead Moka.Care’s growth and pipeline generation

• Define Moka.Care’s growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing
• Scale a predictable and efficient pipeline generation engine aligned with revenue objectives
• Improve acquisition efficiency, funnel conversion and channel performance
• Partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions
• Strengthen alignment and operating rhythms between Marketing, BDR and Sales teams
• Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance

Drive commercial positioning & go-to-market effectiveness

• Partner closely with Brand & Product Marketing Lead to ensure Moka.Care’s positioning and messaging effectively support pipeline generation and revenue objectives
• Improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution
• Guide segmentation, market expansion and strategic growth initiatives
• Ensure strong alignment between positioning, messaging and commercial strategy
• Contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives

Act as a strategic thinking partner to our Brand & Product Marketing Leadto

• Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.)
• Support brand awareness initiatives with creative campaign ideas and strong narratives
• Protect consistency across brand, content and communication initiatives

You’re the ideal person if

• You have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas)
• You have a strong track record in demand generation, pipeline creation and revenue-focused marketing
• You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation
• You are highly data-driven and comfortable working closely with funnel performance and GTM metrics
• You combine strategic thinking with a strong operational mindset
• You also have a strong brand sensibility and understand the importance of positioning and messaging
• You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams
• You are fluent in both French and English

€87,200 - €97,200 a year

Package from 87200€ gross/year to 97 200€ gross/year (fix + May benefit fund), depending on your positioning within our internal grid.

This range is provided for indicative purposes only. The exact positioning will be determined based on your experience, skills, and fit for the role, in order to ensure internal consistency and fairness.

Joining us you will

• Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka
• See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations
• Grow as a person and learn within a team of great people
• Be trusted: we hire great talents who lead us to the next level

We’ll take care of you

• Access to Moka.Care : selfcare, individual & group sessions, and the possibility to test the new features in preview
• Benefit Fund - May : up to 1500€ net / year (125€ net / month)
• BSPCE for everyone
• Work life balance: 60% at the office - 2 days per week or 1 week per month remotely
• Swile Meal voucher card of 10€/day (restaurants, groceries and food apps)
• Gymlib for sport & wellness allowance
• Transportation allowance (50% reimbursed)
• 7 weekholiday policy (& one additional day off per year)

Interview Process

• Phone interview
• Background Interview
• A Case study and job focused interview to project yourself in your future day-to-day job
• And finally a Value fit interview to make sure you’ll feel comfortable at moka
• Offer and reverse interview

If needed we organize other informal talks like coffee with the team.

Moka.Care is a disability-friendly company.