Global Growth Marketing Leader — B2B, Enterprise

Hager Group; Paris; On-site; EUR 120,000 - 170,000; Full time

Job summary

Hager Group is seeking a Global Head of Growth Marketing (m/f/d) to lead the worldwide growth marketing strategy from either Obernai/Paris (France) or Frankfurt/Blieskastel (Germany). The role is permanent and reports to the Head of Global Marketing & Digital.

You will build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion, partnering with Sales and local markets to drive pipeline and revenue growth.

Qualifications

• Significant experience in B2B growth marketing, demand generation or B2B marketing in an international environment.
• Delivered measurable pipeline, revenue and customer growth through global marketing strategies.
• Understanding of the full customer funnel with strong expertise in digital marketing, CRM and lifecycle marketing.
• Use data, KPIs and experimentation to improve performance and guide investment decisions.
• Business-oriented, empowering leader who can develop teams and influence senior stakeholders in a matrix organisation.
• Fluent in English; French or German and experience in a technical/industrial environment would be advantageous.

Responsibilities

• Define and lead the global growth marketing strategy aligned with business ambitions.
• Turn customer, market and business insights into clear priorities, investment choices and scalable programmes.
• Build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion.
• Partner with Sales, Business Segments and local markets to generate qualified demand and accelerate pipeline growth.
• Use KPIs, analytics, attribution and experimentation to optimise performance and marketing investment.
• Lead and develop global teams while embedding growth marketing capabilities and best practices across the organisation.

Skills

B2B growth marketing

Demand generation

International marketing

Digital marketing

CRM & lifecycle marketing

Data-driven decisions

Job description

Hager Group is seeking a Global Head of Growth Marketing (m/f/d) to lead the worldwide growth marketing strategy from either Obernai/Paris (France) or Frankfurt/Blieskastel (Germany). The role is permanent and reports to the Head of Global Marketing & Digital.

You will build an integrated demand-to-revenue engine across acquisition, conversion, retention and expansion, partnering with Sales and local markets to drive pipeline and revenue growth.