Growth Lead

Reelevant; Paris; On-site; EUR 90,000 - 120,000; Full time

Job summary

Reelevant in Paris is seeking a senior Demand Gen lead to own the France pipeline and help launch the US market. You will drive events, outbound programs, and content-driven campaigns, collaborating with the CEO and VP Sales to align demand-generation and revenue goals.

You will build and optimize ICPs, sequences, and assets; manage HubSpot workflows and reporting; and partner with Brand and Sales to improve ROI in a fast-growing SaaS environment.

Qualifications

• 5–8 years in B2B SaaS demand generation / growth with ownership of pipeline.
• Track record generating pipeline in low-inbound, sales-led environments.
• Experience with ABM / outbound enablement: target lists, sequences, and sales–marketing alignment.
• Hands-on HubSpot (workflows, reporting); comfortable with Salesforce as SOR.

Responsibilities

• Turn events into pipeline: pre-event target accounts, on-site lead capture, post-event follow-up and ROI measurement.
• Level up outbound: build ICP lists, sequences, and messaging angles; provide assets; collaborate with sales.
• Reporting & funnel hygiene: campaign tracking, attribution, funnel metrics in HubSpot; flag data issues.
• Strategy & experimentation: own demand-gen plan and pipeline targets; test webinars, partnerships, niches, and paid channels.
• Narrative and content integration: maintain consistent messaging across outbound, events, and sales content; collaborate with CEO and PMM on content-first campaigns.
• Support the US launch: adapt plays for the US while prioritizing France pipeline; scale as needed.

Skills

Demand generation

ABM / outbound enablement

HubSpot

Salesforce

Bilingual French/English

Content marketing

Event marketing

Tools

HubSpot

Salesforce

Job description

Mission

Own marketing-sourced and marketing-influenced pipeline for France (and increasingly the US), by turning events, outbound, and content into qualified opportunities. You are a hands-on while setting the demand-generation strategy.

Team
You will lead a team including two others marketers (Senior PMM and Marketing Manager) and report directly to the CEO

Reporting & team

• Reports to: CEO

• Works closely with: VP Sales + SDR/AEs (daily), Head of Brand.

• Direct reports: Senior PMM, Marketing Manager

Core responsibilities

1. Turn events into pipeline

• Pre-event: build target-account lists and outreach plays (with the SDR) so the right people are met, not just badge-scanned.

• On-site: define the lead-capture and qualification approach.

• Post-event: own structured, fast follow-up and nurture sequences — this is where most event ROI is currently lost.

• Measure event-sourced pipeline and ROI per event; decide what to repeat, drop, or scale.

• Partner with the Head of Brand (who runs logistics); this role is accountable for the business generated.

2. Level up outbound

• Build the engine the SDR/AEs run: ICP/account selection, segmented target lists, sequence structure, messaging angles, and supporting assets.

• Run a feedback loop with the Head of Sales on what converts.

• The SDR/AEs send and book, this role designs, equips, and optimises.

3. Reporting & funnel hygiene

• Campaign tracking, lead-source attribution, funnel/conversion and event-ROI reporting in HubSpot.

• Out of scope: fixing the underlying Salesforce HubSpot sync and data model. That’s a RevOps skillset, handle via a contractor or dedicated hire. This role consumes and reports on the data and flags what’s broken, it doesn’t re-architect the stack.

4. Strategy & experimentation (the 30%)

• Own the demand gen plan and the pipeline number.

• Because inbound is structurally weak, systematically test new channels: webinars, partnerships/co-marketing, niche communities and media, account-based plays. Treat paid as a known weak channel here.

6. Support the US launch

• Adapt plays, and events for the US

• Not a day-one primary focus, France pipeline comes first, US ramps as it matures.

6. Narrative and content integration

• Guardian of the messaging and content point of view across pipe-generating assets (outbound, events, sales content).

• Work with the CEO and PMM to keep the “content-first / end of campaigns” category narrative present as a backdrop, even when the priority is pipe.

• Comfortable selling a contrarian category story (not just “better tool”): can articulate why a new approach beats the incumbent way of working.

Must-have profile5–8 years in B2B SaaS demand generation / growth, with real ownership of (or major contribution to) a pipeline number.Track record generating pipeline in a low-inbound, sales-led environment. Not someone whose results depended on search volume or big ad budgets.Event-to-pipeline / field marketing experience.ABM / outbound enablement: built target lists, sequences, and sales–marketing alignment.Hands‑on HubSpot (workflows, reporting); comfortable with Salesforce as system of record.Bilingual: native‑level French + fully fluent professional English.Autonomous and scrappy — thrives with no manager above and limited resources.Nice‑to‑haveStrong writer - can produce sales‑grade content, ideally in both languages.Martech / personalization / CRM‑adjacent category experience (sells to marketing buyers — same as Reelevant’s ICP).US market exposure or network.Paid‑media literacy (enough to judge when to scale or kill, given the LinkedIn experience).Light RevOps fluency (to collaborate well with whoever fixes the stack).