Remote Channel Marketing Lead — Partner Growth & Demand Gen

Harfanglab

Paris

Hybrid

EUR 70,000 - 95,000

Full time

6 days ago
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Benefits offered by this job

Flexible remote work options
Health insurance
Meal vouchers (Swile card)

Job summary

Harfanglab, based in Paris, seeks a Channel Marketing Manager to own partner-led marketing and drive marketing-sourced pipeline. You will activate MSSPs and distributors, manage budgets, and collaborate with Channel, Sales, and Marketing teams to scale demand generation and strategic events.

You will build scalable partner plays, run targeted programs, and localize campaigns across English, French, and German-speaking markets.

Qualifications

  • 5+ years in channel marketing, ideally cybersecurity or B2B tech.
  • Fluent in English and French; German a plus.
  • Ability to own strategy, execution, investment and outcomes.
  • Strong account intelligence and partner ecosystem experience.

Responsibilities

  • Own the Channel Marketing strategy and execution for MSSPs and distributors.
  • Manage ROI-driven channel marketing budget including MDF and co-marketing.
  • Lead end-to-end channel activation from partner events to digital campaigns.
  • Build joint GTM and demand-gen programs with priority partners.
  • Create scalable partner plays and campaign-in-a-box programs.
  • Collaborate with Channel, Sales, CSM and Marketing teams to amplify programs.
  • Localize programs for English-, French-, and German-speaking markets; travel as needed.

Skills

Channel marketing
Partner activation
MSSPs & distributors
Budget management
Demand generation
Campaign execution
ABX programs
Data-driven mindset
English & French

Tools

Salesforce

Job description

Harfanglab, based in Paris, seeks a Channel Marketing Manager to own partner-led marketing and drive marketing-sourced pipeline. You will activate MSSPs and distributors, manage budgets, and collaborate with Channel, Sales, and Marketing teams to scale demand generation and strategic events.

You will build scalable partner plays, run targeted programs, and localize campaigns across English, French, and German-speaking markets.

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