Senior Demand Generation Specialist (Hotels, 12 Months Fixed-Term Contract)

Airbnb; Paris; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Paid volunteer time

Health food and snacks

Generous parental and family leave

Learning and development

Annual travel and experiences credit

Job summary

Airbnb in Paris seeks a senior inbound growth marketer to own the EMEA inbound strategy and drive multi-channel campaigns for independent hotels, boutique chains, and groups worldwide.

You will own the full funnel from capture to MQL, design LinkedIn campaigns, build outbound sequences, and collaborate with RevOps and Global Marketing to deliver measurable pipeline and ROI.

Qualifications

• 8+ years in B2B demand generation or growth marketing.
• Proven track record building inbound programs that generate measurable sales pipeline.
• Experience building a demand gen function from scratch (startup, scale-up, or new-business).
• Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach).
• Comfortable with ambiguity; able to shape scope and justify investment.
• Experience operating globally across regions/languages is a plus.
• Fluent in English; additional European languages a plus.

Responsibilities

• Define and own the EMEA inbound strategy and roadmap, prioritising channels and initiatives with the most hotel go-lives.
• Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting hotels globally.
• Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce with RevOps.
• Design Linkedin campaigns with regional AE teams to target high-priority segments and geographies.
• Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement prospecting.
• Partner with Global Marketing to build collateral, landing pages, and nurture flows for hotel operator pain points.
• Track, report, and optimize against pipeline metrics: MQLs, MQL-to-SQL, cost per lead, revenue influence.
• Run co-marketing and referral programs with industry partners (channel managers, PMSes, associations).
• Build business cases for campaigns, secure budget, show ROI.
• Run a test-and-learn approach: launch, measure, cut what doesn’t work, scale what does.
• Use AI and automation to scale campaign creation, content, and lead nurture.

Skills

B2B demand generation

Growth marketing

Inbound programs

Lead scoring

CRM hygiene

Tools

Salesforce

MixMax

Outreach

Job description

• Define and own the EMEA inbound strategy and roadmap, prioritising the channels and initiatives that will drive the most hotel go-lives
• Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting independent hotels, boutique chains, and hotel groups globally
• Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce, in collaboration with RevOps Teams
• Design Linkedin campaigns in coordination with regional AE teams to target high-priority segments and geographies
• Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement AE prospecting
• Partner with Global Marketing to build collateral, landing pages, and nurture flows that speak to hotel operator pain points
• Track, report, and optimize against pipeline contribution metrics: MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
• Run co-marketing and referral programs with industry partners (channel managers, PMSes, hospitality associations)
• Build business cases for each campaign, secure budget from stakeholders, and show clear ROI
• Run a test-and-learn approach: launch quickly, measure, cut what doesn’t work and scale what does
• Use AI and automation to scale campaign creation, content and lead nurture
• Work with Connectivity, Events, Country Managers and AEs to turn webinars, events and partnerships into measurable pipeline

Benefits

• Paid volunteer time
• Health food and snacks
• Generous parental and family leave
• Learning and development
• Annual travel and experiences credit

Strong sales alignment instincts; you treat AEs as internal customers8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environmentsProven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch (startup, scale-up, or new-business environment)Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channelsComfortable with ambiguity: able to shape your own scope, make the case for investment, and adjust quickly based on resultsExperience operating globally across multiple regions/languages a plusFluent in written and spoken English; additional European languages a plusStrong analytical, systems-driven approach; comfortable running campaigns yourself, not just briefing othersData-driven: you own your funnel metrics and can connect campaign activity to revenue impactHands-on experience using AI tools to automate campaigns and create content at scale