Demand Generation Ops Manager - Freelance contract

Brevo; France; Remote; EUR 70,000 - 110,000; Part time

Job summary

Brevo seeks a Demand Gen Ops Manager to architect our demand engine and bridge Marketing and Sales. You will own TAM/SAM/ICP data and operationalize CRM to drive pipeline and revenue, while maintaining data integrity.

You will optimize lead routing, scoring, and attribution, build real-time funnel dashboards, and lead cross-functional reviews to align marketing with revenue goals.

Qualifications

• 4+ years in Marketing Operations, BI, data analytics, or consulting in B2B SaaS.
• Strong ability to build and interpret large data sets into insights.
• Experience with routing tools, marketing analytics, and CRM integrations.

Responsibilities

• Own data strategy for TAM/SAM/ICP and operationalise in CRM to drive actions.
• Analyze closed-won/closed-lost data to refine ICP definitions.
• Design and manage end-to-end lead lifecycle and handoffs between MAP and CRM.
• Lead scoring improvements via analytics and funnel optimization.
• Define SLAs between Marketing and Sales and monitor performance.
• Build dashboards for real-time funnel health and velocity metrics.
• Model Demand Gen pipelines and present monthly reviews.
• Lead cross-functional data reviews to support revenue goals.
• Own lead routing tech and connectivity between CRM and GTM tools.

Skills

Marketing operations

Data analytics

SQL

Looker/Tableau

Tools

Chillipiper

Cal.com

Google Analytics

Amplitude

Hockeystack

Looker

Tableau

Metabase

Excel/Sheets

Job description

At Brevo, we’re not just building a CRM. With our technology, we’re helping millions of organizations build lasting relationships with their customers.

From emails and SMS to WhatsApp, Chat, and Marketing Automation, our tools are intuitive, powerful, and built to scale with every ambition. We give businesses a clear view of the customer journey, so they can focus on what matters: connection.

As a certified B Corp, we’re proud to grow with purpose, committed to high standards of social and environmental impact, not just performance.

Today, more than 500,000 businesses across 180 countries—from NGOs like Amnesty International to global brands like Carrefour, eBay, Louis Vuitton, and Michelin—trust Brevo to engage their audiences, cut through complexity, and deliver results. Our reliable technology and 75+ integrations help them create unparalleled customer experiences, without the usual tech headaches.

We recently exceeded 200m ARR and reached a major milestone by becoming a Unicorn, backed by strong growth and global expansion - and we’re just getting started!

As a Demand Gen Ops Manager, you will play a pivotal role in driving the performance of Brevo’s business. You will be the architect of our demand engine. Reporting directly into Revenue Operations, you will act as the strategic bridge between Marketing and Sales, ensuring that every euro spent on demand generation translates efficiently into pipeline and revenue.

We are looking for a data-driven builder who obsesses over funnel velocity, data integrity, and the scientific optimization of our Total Addressable Market. You will own the "truth" regarding marketing performance and lead the charge on operationalizing our Go-To-Market strategy.

We are looking for a freelance for a minimum of 6 months

Your impact at Brevo:

• Operationalise the Target Market: Own the data strategy for defining and maintaining our Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Ideal Customer Profile (ICP). Operationalise the strategy into CRM to drive Sales and Marketing Actions
• ICP Optimization: Regularly analyze closed-won and closed-lost data to refine our ICP definitions and feed those insights back to the Demand Gen and Sales teams.
• Lead Flow Architecture: Design and manage the end-to-end lead lifecycle—from initial capture to closed-won. Ensure seamless handoffs between Marketing Automation (MAP) and CRM.
• Lead Scoring - Optimise Brevo’s Lead Scoring models through lead performance analytics and continuous lead flow improvements
• SLA Management: Define, monitor, and enforce Service Level Agreements (SLAs) between Marketing and Sales. specifically focusing on Time to Touch and Lead Acceptance Rates.
• Bottleneck Identification: Proactively identify “leaks” in the funnel.
• Attribution Modeling: Move beyond “Last Touch.” Implement and refine multi-touch attribution models to understand which channels and campaigns are truly influencing revenue.
• Funnel Analytics: Build and maintain dashboards that provide real-time visibility into funnel health, conversion rates, and velocity metrics.
• Pipeline and Demand Gen planning/modeling - Model the Demand gen pipeline as part of annual business planning, track the performance against pipeline targets and share the analysis during monthly Demand Gen pipeline reviews and all hands meetings
• Pipeline Reviews: Lead and bring the data side of cross-functional pipeline reviews to facilitate productive debates between Marketing and Sales leadership.
• Revenue Alignment: Act as the neutral party that aligns Marketing and Sales on definitions , ensuring both teams are working toward a unified revenue goal.
• Own and manage our lead routing tech (Chillipiper) and optimise related processes and tools
• Leverage Clay and Enrichment tools to optimise ICP
• Own the data clarity and connectivity between our CRM and our modern GTM tools (Chillipiper, Clay, Lemlist, etc.) to support Demand Gen plays.

Who are you

• 4+ years of experience in Marketing Operations, Business Intelligence, Data Analytics, or Management Consulting, preferably within a B2B SaaS environment
• Advanced analytical skills with proven ability to work with large datasets, build complex models, and derive actionable insights
• Technical proficiency with: Lead Routing tools (Chillipiper, Cal.com or similar), Marketing touch point tools (Google Analytics, Amplitude, Hockeystack) Data visualization tools (Looker, Tableau, Metabase, Omni, or similar)Excel/Google Sheets (advanced functions, pivot tables, formulas) SQL for data extraction and analysis
• Strong business acumen with understanding of B2B SaaS sales processes, metrics, and best practices
• Excellent communication skills - ability to translate complex data into clear, compelling narratives for non-technical audiences
• Fluency in English (written and spoken) is required
• Project management skills with ability to manage multiple priorities and deliver high-quality work under deadlines
• Familiarity with ABM strategies and account-based analytics

Whoever you are, wherever you’re from, if this role speaks to you, we’d love to hear from you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.