Marketing Manager

Probabl; Paris; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Probabl is seeking a Marketing Manager to own Enterprise pipeline growth across priority verticals. You will set the marketing strategy, coordinate with the Communications Manager and external agencies, and lead the Growth Acquisition Manager to optimize paid, organic, and event-driven channels.

The role reports to the CRO and drives campaign calendars, assets, and measurement across the enterprise segment.

Qualifications

• Bachelor's or master's degree in Business, Marketing, or related field.
• 4–6 years in enterprise B2B marketing, demand generation, or growth marketing.
• Experience marketing to large corporate groups (banking, insurance, energy, telecoms, industrials).
• Experience briefing external agencies and content creators is a strong asset.

Responsabilités

• Define and own Enterprise segment campaigns (LinkedIn, paid, content, events).
• Coordinate with Communications Manager and external agency on assets (landing pages, case studies).
• Manage campaign calendars and brief collaborators on launches and priorities.
• Use LinkedIn Sales Navigator to monitor priority companies and personas for targeting.
• Report pipeline, performance, and KPIs to CRO weekly.

Connaissances

B2B acquisition funnels

Lead lifecycle management

SEO

Marketing automation

CRM platforms

Paid acquisition channels

LinkedIn Sales Navigator

Web analytics

English proficiency

Formation

Bachelor's or Master's in Business/Marketing

Outils

Google Analytics

Amplitude

CRM platforms

LinkedIn Sales Navigator

Google Ads

Description du poste

Job Purpose

Probabl is the company behind scikit-learn, the world's most widely used machine learning library, with over 200 million downloads per month and growing 100% year-over-year. We build the system data scientists need to capture AI's productivity gains and innovations in the Tabular Data space without compromising confidence a predictive model demands. Our product, Skore, works with any AI provider, any ML framework, and any compute platform.

The Marketing Manager owns pipeline creation and growth for Probabl's Enterprise segment, across priority verticals (banking, insurance, energy, telecoms, and industrials). Reporting to the CRO, this role sets the enterprise marketing and pipeline strategy and is accountable for its results, managing the Growth Acquisition Manager to execute the underlying acquisition engine (agency coordination, paid and SEO channels, inbound operations) against those targets. The Marketing Manager also works in close collaboration with the Strategic Communications Manager and other content creators — including the external agency and freelancers — to ensure enterprise campaigns are grounded in a consistent narrative and high-quality content.

Duties And Responsibilities

Pipeline Strategy & Growth

• Own the Enterprise segment's pipeline targets, funnel design, and forecasting, in alignment with the CRO's revenue goals.
• Decide the channel mix and budget allocation across paid, organic, and event-driven acquisition, and direct the Growth Acquisition Manager's execution against these priorities.
• Manage and optimize inbound and outbound lead flow for the Enterprise segment, ensuring proper routing, scoring, and handoff to Sales in the company's CRM.
• Set up and maintain nurturing sequences and marketing automation workflows to move Enterprise leads through the funnel.
• Build and maintain dashboards tracking Enterprise pipeline volume, conversion rates, and channel attribution.

Performance Management & Prioritization

• Setting priorities, targets, and reviewing performance against pipeline goals.
• Ensure campaign deliverables are aligned with segment strategy and positioning before they go to market.
• Act as the escalation point for acquisition-engine decisions (agency direction, channel prioritization, campaign calendar) that the Growth Acquisition Manager executes day to day.

Enterprise Segment Marketing & Campaign Execution

• Define marketing campaigns (LinkedIn, paid, content, events) aimed at the Enterprise segment, with messaging calibrated to priority verticals.
• Coordinate with the Communications Manager, and brief the external agency and freelancers, on segment-specific assets: landing pages, one-pagers, and case studies aimed at our Enterprise audience (Chief Data Officers, Chief Technology Officers, Data Science practitioners) and our communities' audience.
• Coordinate campaign calendars and brief collaborators on upcoming product launches, events, or messaging priorities.
• Use LinkedIn Sales Navigator and equivalent tools to keep a working view of priority companies and personas within the Enterprise segment, informing campaign targeting and sales prioritization.

Content & Launch Coordination with the Communications Manager

• Align with the Communications Manager, a peer role, on a shared enterprise messaging and persona reference, so segment campaigns and brand narrative stay consistent without requiring sign-off in either direction.
• Agree single ownership of shared channels (e.g. the community/developer newsletter) with the Communications Manager, with a defined review or contribution role for the other party.
• Sequence enterprise campaign launches with the Communications Manager's press and narrative timeline, so pipeline-generation activity and external storytelling for the same launch land together.

Reporting & Alignment

• Report Enterprise segment pipeline, campaign performance, and KPIs to the CRO on a weekly cadence and contribute to monthly GTM reviews.
• Feed win/loss signals and objection patterns back into segment targeting and enterprise messaging.

Required Qualifications

Education

• Bachelor's or master's degree in Business, Marketing, or a related field.

Experience and Expertise

• 4 to 6 years of experience in enterprise B2B marketing, demand generation, or growth marketing, ideally within enterprise SaaS or a regulated-industry context.
• Experience marketing to large corporate groups (banking, insurance, energy, telecoms, or industrials).
• Prior experience managing or mentoring at least one direct report, ideally in a growth, acquisition, or demand-generation function.
• Experience coordinating with or briefing an external marketing agency and other content creators is a strong asset.
• Prior exposure to complex, multi-stakeholder enterprise sales cycles is a plus.

Knowledge, Skills, and Abilities

• B2B acquisition funnels and enterprise lead lifecycle management (Lead MQL SQL pipeline), with the ability to set and own targets across the funnel.
• Experience with SEO and GEO optimization.
• Marketing automation and CRM platforms.
• Paid acquisition channels for enterprise audiences (LinkedIn, Google Ads).
• LinkedIn Sales Navigator.
• Web and product analytics tools (Google Analytics, Amplitude, or equivalent).
• English proficiency (written and oral) at a professional level. French is a plus.

Preferred Qualifications

Familiarity with enterprise Data/AI/ML topics and the ability to engage credibly with Chief Data Officer, Chief Data & Analytics Officer, and CTO-level stakeholders are considered a strong plus.

Candidates with experience in an early-stage or scale-up environment where the enterprise acquisition function had to be built from scratch will be looked upon favorably, along with exposure to selling into or around ML platform and data governance tooling as context for competitive positioning. Experience working across international markets, particularly Europe and North America, is also welcome.

Working Conditions

• Location: Paris, France (headquarters).
• Presence: Hybrid, minimum 2-3 days per week on-site.
• Team: Integrated within the Sales & GTM function; overlooks the Growth Acquisition Manager; works in close collaboration with the Communications department, the external agency, freelancers, and the Customer Services team.
• Supervisor: CRO
• Stakeholder Interaction: Internal: CRO, Growth Acquisition Manager, Communications Manager, Customer Services, Product, CEO, Chief of Staff.
• Stakeholder Interaction: External: marketing agency, freelancers, CDO/CDAO associations, industry analysts, enterprise event organizers.
• Cultural Fit: Probabl values scientific rigor, intellectual openness, and a strong open-source ethos. The ideal candidate is operationally sharp, growth-minded, and comfortable being self-disciplined in an agile and fast-moving environment, with the maturity to manage a direct report while still being hands-on with pipeline strategy.