Global Marketing Lead: Growth, Multichannel & Team Builder

iObeya; Massy; On-site; EUR 110,000 - 150,000; Full time

Job summary

iObeya is seeking a Head of Marketing to accelerate our international growth through a bold, data-driven strategy. You will drive lead generation, optimize multichannel campaigns, and shepherd the customer journey across Europe and the United States.

You will lead a small marketing team, collaborate with Sales and Product, and own the end-to-end marketing cycle, including SEO/SEA, content, events, ABM, and performance analysis.

Responsibilities

• Define and lead the global marketing strategy: Co-build with the CEO and leadership team an ambitious marketing strategy aligned with growth objectives and iObeya’s positioning in key markets.
• Accelerate acquisition and growth: Design, deploy, and optimize a multichannel, data-driven acquisition strategy covering qualified lead generation, partner network development, and engagement of existing customers.
• Orchestrate high-impact marketing campaigns: Design, manage, and improve multichannel campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives tailored to the industrial B2B SaaS segment.
• Ensure a data-driven marketing approach: Implement indicators, tools, and processes to enable precise performance analysis (KPIs, ROI, CAC, attribution) and guide actions toward efficiency and profitability.
• Manage budget, resources, and partners: Oversee the marketing budget, supervise external providers (agencies, freelancers), and ensure consistency and quality of content to support our international visibility.
• Optimize customer experience and journey: Continuously improve the website, enhance its business impact, and guarantee a smooth, coherent, and high-performing prospect/customer journey.
• Lead and grow the marketing team: Structure, mentor, and develop a team of 6 people, including a creative studio, fostering a collaborative and excellence-driven environment.
• Collaborate cross-functionally: Work closely with Sales, Partnerships, and Product teams to ensure constant alignment between marketing initiatives, market needs, and product roadmap.
• Oversee international marketing operations: Drive actions in our key markets, notably in Europe and the United States, and ensure global brand and campaign consistency.

Job description

iObeya is seeking a Head of Marketing to accelerate our international growth through a bold, data-driven strategy. You will drive lead generation, optimize multichannel campaigns, and shepherd the customer journey across Europe and the United States.

You will lead a small marketing team, collaborate with Sales and Product, and own the end-to-end marketing cycle, including SEO/SEA, content, events, ABM, and performance analysis.