Head of Marketing H/F

iObeya; Massy; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Participation au capital de l'entreprise

Couverture santé à 100%

2 jours de télétravail par semaine

Snacks et boissons disponibles au bureau

Moments de cohésion d'équipe

Job summary

iObeya, situé à Massy, recherche un Responsable Marketing F/H pour développer sa stratégie marketing en B2B SaaS. Vous aurez un rôle clé dans la définition et l'exécution de la stratégie, en supervisant une équipe de 6 personnes. Les candidats doivent avoir au moins 10 ans d'expérience en marketing B2B SaaS, ainsi qu'une maitrise des stratégies de génération de leads. Le poste inclut des avantages tels que la participation au capital de l'entreprise et une couverture santé à 100%.

Qualifications

• Minimum 10 ans d'expérience en marketing B2B SaaS, dont 5 ans en marketing de croissance et génération de leads.
• Maîtrise des stratégies go-to-market SaaS avec approche ABM.

Responsibilities

• Définir et diriger la stratégie marketing globale.
• Accélérer l'acquisition et la croissance via une stratégie d'acquisition multicanal.
• Orchestrer des campagnes marketing à fort impact.

Skills

Expérience en marketing B2B SaaS

Stratégies multicanal ABM

Compétences en rédaction (Français et Anglais)

Leadership d'équipe

Compréhension du marché américain

Job description

# Head of Marketing F/H* CDI* MASSY (91300)* -000iObeya is a journey that has been growing for 20 years.Our secret: a startup spirit and 150 passionate people giving their best in a fulfilling work environment built on strong human values and a shared, stimulating ambition.Joining iObeya means contributing to a growing company project in France and internationally. It means working in a dynamic setting and a participative structure where everyone plays an active role in shaping the life of the company.Over the past 20 years, iObeya’s Digital Visual Management solutions have already won over more than 500 major companies across all industries, in over 30 countries, with 500,000 daily users. iObeya is revolutionizing operational performance management and continuous improvement in every department by enabling executives, managers, and operators to digitize Lean and Agile standards and routines. Today, our goal is to become the global leader in digital operational excellence.## MissionAs part of our ambitious growth strategy, we are looking for a Head of Marketing ready to take on new challenges and accelerate our international development through a bold, data-driven, and results-oriented marketing strategy.As Head of Marketing at iObeya, you will play a key role in defining and executing our growth strategy by driving qualified lead generation and strengthening our market position.Your mission will be to contribute to iObeya’s growth by increasing our visibility, orchestrating high-performing go-to-market strategies, and structuring effective customer journeys, while building and leading an engaged and expert marketing team.You will be responsible for the entire marketing cycle: from acquisition strategy to creating a high-performing multichannel ecosystem, optimizing our digital presence (SEO/SEA), content marketing, segmented campaigns, and close collaboration with Sales and Product teams to maximize business impact.Your Responsabilities :* Define and lead the global marketing strategy: Co-build with the CEO and leadership team an ambitious marketing strategy aligned with growth objectives and iObeya’s positioning in key markets.* Accelerate acquisition and growth: Design, deploy, and optimize a multichannel, data-driven acquisition strategy covering qualified lead generation, partner network development, and engagement of existing customers.* Orchestrate high-impact marketing campaigns: Design, manage, and improve multichannel campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives tailored to the industrial B2B SaaS segment.* Ensure a data-driven marketing approach: Implement indicators, tools, and processes to enable precise performance analysis (KPIs, ROI, CAC, attribution) and guide actions toward efficiency and profitability.* Manage budget, resources, and partners: Oversee the marketing budget, supervise external providers (agencies, freelancers), and ensure consistency and quality of content to support our international visibility.* Optimize customer experience and journey: Continuously improve the website, enhance its business impact, and guarantee a smooth, coherent, and high-performing prospect/customer journey.* Lead and grow the marketing team: Structure, mentor, and develop a team of 6 people, including a creative studio, fostering a collaborative and excellence-driven environment.* Collaborate cross-functionally: Work closely with Sales, Partnerships, and Product teams to ensure constant alignment between marketing initiatives, market needs, and product roadmap.* Oversee international marketing operations: Drive actions in our key markets, notably in Europe and the United States, and ensure global brand and campaign consistency.## Profil recherché### This position is ideal for a candiate who...* Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.* Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.* Possesses excellent writing skills in both French and English.* Has a solid understanding of the U.S. market.* Is a proven team leader, capable of motivating and developing their team.* Is fluent in English, both written and spoken.* Is structured, strategic, rigorous, and hands-on — able to move seamlessly from vision to execution.* (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0.### What comes with your offer :* Company equity participation* 100% health insurance coverage* 2 days of remote work per week* Snacks, drinks, and fruit available at the office* Team bonding moments: afterworks, summer and end-of-year events* A people-first company culture based on collaboration and transparency### Recruitment Process :* First video interview with the HR team – 45 min* On-site interview with Cyril Daloz, CEO – 60 min* Practical Case### iObeya is an equal opportunity employer, committed to fostering a caring and transparent work environment. We value diverse backgrounds, collaboration, and enthusiasm, convinced that the whole is greater than the sum of its parts. Our positions are open to everyone, including people with disabilities, in full compliance with anti-discrimination and anti-harassment policies.