Head of Marketing F/H

iObeya; Massy; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company equity participation

100% health insurance coverage

2 days of remote work per week

Snacks, drinks, and fruit at the offic

Team bonding events

People-first culture

Job summary

iObeya is expanding its international footprint and seeks a Head of Marketing to drive growth with a data-driven, multichannel strategy. You will own demand generation, brand positioning, and the customer journey while building and leading a 6-person marketing team.

You will collaborate with Sales, Partnerships, and Product to ensure market needs inform the roadmap and campaigns, accelerating growth across Europe and the United States.

Qualifications

• Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.
• Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.
• Excellent written communication skills in both French and English.
• Full professional proficiency in English, both written and spoken.
• Has a solid understanding of the U.S. market.
• Is a proven team leader, capable of motivating and developing their team.
• Is structured, strategic, rigorous, and hands-on - able to move seamlessly from vision to execution.
• (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0

Responsibilities

• Define and lead the global marketing strategy in alignment with growth objectives.
• Accelerate acquisition and growth through multichannel, data-driven campaigns.
• Orchestrate high-impact marketing campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives.
• Ensure a data-driven marketing approach with KPIs, ROI, CAC analysis and attribution.
• Manage budget, resources, and external partners to support international visibility.
• Optimize the customer journey and website for higher impact.
• Lead and grow a 6-person marketing team, fostering collaboration and excellence.
• Collaborate with Sales, Partnerships, and Product to align marketing with market needs.
• Oversee international marketing operations in Europe and the U.S., ensuring brand consistency.

Skills

B2B SaaS marketing

Growth marketing

Lead generation

Multichannel ABM

Team leadership

Strategic thinking

Tools

CRM

Marketing automation

Job description

iObeya is a journey that has been growing for 20 years.

Our secret: a startup spirit and 125 passionate people giving their best in a fulfilling work environment built on strong human values and a shared, stimulating ambition.

Joining iObeya means contributing to a growing company project in France and internationally. It means working in a dynamic setting and a participative structure where everyone plays an active role in shaping the life of the company.

Over the past 20 years, iObeya's Digital Visual Management solutions have already won over more than 500 major companies across all industries, in over 30 countries, with 500,000 daily users. iObeya is revolutionizing operational performance management and continuous improvement in every department by enabling executives, managers, and operators to digitize Lean and Agile standards and routines. Today, our goal is to become the global leader in digital operational excellence.

Le poste

As part of our ambitious growth strategy, we are looking for a Head of Marketing ready to take on new challenges and accelerate our international development through a bold, data-driven, and results-oriented marketing strategy.

As Head of Marketing at iObeya, you will play a key role in defining and executing our growth strategy by driving qualified lead generation and strengthening our market position.

Your mission will be to contribute to iObeya's growth by increasing our visibility, orchestrating high-performing go-to-market strategies, and structuring effective customer journeys, while building and leading an engaged and expert marketing team.

You will be responsible for the entire marketing cycle: from acquisition strategy to creating a high-performing multichannel ecosystem, optimizing our digital presence (SEO/SEA), content marketing, segmented campaigns, and close collaboration with Sales and Product teams to maximize business impact.

Your Responsibilities

• Define and lead the global marketing strategy: Co-build with the CEO and leadership team an ambitious marketing strategy aligned with growth objectives and iObeya's positioning in key markets.
• Accelerate acquisition and growth: Design, deploy, and optimize a multichannel, data-driven acquisition strategy covering qualified lead generation, partner network development, and engagement of existing customers.
• Orchestrate high-impact marketing campaigns: Design, manage, and improve multichannel campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives tailored to the industrial B2B SaaS segment.
• Ensure a data-driven marketing approach: Implement indicators, tools, and processes to enable precise performance analysis (KPIs, ROI, CAC, attribution) and guide actions toward efficiency and profitability.
• Manage budget, resources, and partners: Oversee the marketing budget, supervise external providers (agencies, freelancers), and ensure consistency and quality of content to support our international visibility.
• Optimize customer experience and journey: Continuously improve the website, enhance its business impact, and guarantee a smooth, coherent, and high-performing prospect/customer journey.
• Lead and grow the marketing team: Structure, mentor, and develop a team of 6 people, including a creative studio, fostering a collaborative and excellence-driven environment.
• Collaborate cross-functionally: Work closely with Sales, Partnerships, and Product teams to ensure constant alignment between marketing initiatives, market needs, and product roadmap.
• Oversee international marketing operations: Drive actions in our key markets, notably in Europe and the United States, and ensure global brand and campaign consistency.

Profil recherché

• Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.
• Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.
• Excellent written communication skills in both French and English.
• Full professional proficiency in English, both written and spoken.
• Has a solid understanding of the U.S. market.
• Is a proven team leader, capable of motivating and developing their team.
• Is structured, strategic, rigorous, and hands-on - able to move seamlessly from vision to execution.
• (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0

What comes with your offer

• Company equity participation
• 100% health insurance coverage
• 2 days of remote work per week
• Snacks, drinks, and fruit available at the office
• Team bonding moments: afterworks, summer and end-of-year events
• A people-first company culture based on collaboration and transparency

Recruitment Process

• First video interview with the HR team – 60 min
• On-site interview with the CEO – 60 min
• Practical Case

iObeya is an equal opportunity employer, committed to fostering a supportive and transparent work environment. We value diversity of backgrounds, collaboration, and enthusiasm, believing that the whole is greater than the sum of its parts. Our positions are open to everyone, including people with disabilities, and we are committed to preventing discrimination and harassment.

The information collected as part of your application is processed by iObeya, acting as the data controller, for the purpose of reviewing your application and managing the recruitment process. This data is accessible only to individuals authorized to be involved in this process. If your application is unsuccessful, your data may be retained for a maximum period of two years from our last contact with you, so that we may reach out to you regarding future opportunities, unless you object to such retention. You have the right to access, rectify, and erase your personal data, to restrict its processing, and to object to its processing. You also have the right to lodge a complaint with the French Data Protection Authority (CNIL). To exercise your rights or for any questions regarding the processing of your personal data, please contact our Data Protection Officer at: [e-mail].