Global Head of Marketing - B2B SaaS Growth & Demand Gen

iObeya; Massy; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company equity participation

100% health insurance coverage

2 days of remote work per week

Snacks, drinks, and fruit at the offic

Team bonding events

People-first culture

Job summary

iObeya is expanding its international footprint and seeks a Head of Marketing to drive growth with a data-driven, multichannel strategy. You will own demand generation, brand positioning, and the customer journey while building and leading a 6-person marketing team.

You will collaborate with Sales, Partnerships, and Product to ensure market needs inform the roadmap and campaigns, accelerating growth across Europe and the United States.

Qualifications

• Has at least 10 years of experience in B2B SaaS marketing, including a minimum of 5 years in growth marketing and lead generation.
• Masters SaaS go-to-market strategies with a multichannel ABM approach, including inbound, SEO/SEA, events, social media, and content marketing.
• Excellent written communication skills in both French and English.
• Full professional proficiency in English, both written and spoken.
• Has a solid understanding of the U.S. market.
• Is a proven team leader, capable of motivating and developing their team.
• Is structured, strategic, rigorous, and hands-on - able to move seamlessly from vision to execution.
• (Bonus) Has knowledge of Lean, Operational Excellence, and Manufacturing / Industry 4.0

Responsibilities

• Define and lead the global marketing strategy in alignment with growth objectives.
• Accelerate acquisition and growth through multichannel, data-driven campaigns.
• Orchestrate high-impact marketing campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives.
• Ensure a data-driven marketing approach with KPIs, ROI, CAC analysis and attribution.
• Manage budget, resources, and external partners to support international visibility.
• Optimize the customer journey and website for higher impact.
• Lead and grow a 6-person marketing team, fostering collaboration and excellence.
• Collaborate with Sales, Partnerships, and Product to align marketing with market needs.
• Oversee international marketing operations in Europe and the U.S., ensuring brand consistency.

Skills

B2B SaaS marketing

Growth marketing

Lead generation

Multichannel ABM

Team leadership

Strategic thinking

Tools

CRM

Marketing automation

Job description

iObeya is expanding its international footprint and seeks a Head of Marketing to drive growth with a data-driven, multichannel strategy. You will own demand generation, brand positioning, and the customer journey while building and leading a 6-person marketing team.

You will collaborate with Sales, Partnerships, and Product to ensure market needs inform the roadmap and campaigns, accelerating growth across Europe and the United States.