Head of Marketing

iObeya; Massy; On-site; EUR 110,000 - 150,000; Full time

Job summary

iObeya is seeking a Head of Marketing to accelerate our international growth through a bold, data-driven strategy. You will drive lead generation, optimize multichannel campaigns, and shepherd the customer journey across Europe and the United States.

You will lead a small marketing team, collaborate with Sales and Product, and own the end-to-end marketing cycle, including SEO/SEA, content, events, ABM, and performance analysis.

Responsibilities

• Define and lead the global marketing strategy: Co-build with the CEO and leadership team an ambitious marketing strategy aligned with growth objectives and iObeya’s positioning in key markets.
• Accelerate acquisition and growth: Design, deploy, and optimize a multichannel, data-driven acquisition strategy covering qualified lead generation, partner network development, and engagement of existing customers.
• Orchestrate high-impact marketing campaigns: Design, manage, and improve multichannel campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives tailored to the industrial B2B SaaS segment.
• Ensure a data-driven marketing approach: Implement indicators, tools, and processes to enable precise performance analysis (KPIs, ROI, CAC, attribution) and guide actions toward efficiency and profitability.
• Manage budget, resources, and partners: Oversee the marketing budget, supervise external providers (agencies, freelancers), and ensure consistency and quality of content to support our international visibility.
• Optimize customer experience and journey: Continuously improve the website, enhance its business impact, and guarantee a smooth, coherent, and high-performing prospect/customer journey.
• Lead and grow the marketing team: Structure, mentor, and develop a team of 6 people, including a creative studio, fostering a collaborative and excellence-driven environment.
• Collaborate cross-functionally: Work closely with Sales, Partnerships, and Product teams to ensure constant alignment between marketing initiatives, market needs, and product roadmap.
• Oversee international marketing operations: Drive actions in our key markets, notably in Europe and the United States, and ensure global brand and campaign consistency.

Job description

As part of our ambitious growth strategy, we are looking for a Head of Marketing ready to take on new challenges and accelerate our international development through a bold, data-driven, and results-oriented marketing strategy. As Head of Marketing at iObeya, you will play a key role in defining and executing our growth strategy by driving qualified lead generation and strengthening our market position. Your mission will be to contribute to iObeya’s growth by increasing our visibility, orchestrating high-performing go-to-market strategies, and structuring effective customer journeys, while building and leading an engaged and expert marketing team. You will be responsible for the entire marketing cycle: from acquisition strategy to creating a high-performing multichannel ecosystem, optimizing our digital presence (SEO/SEA), content marketing, segmented campaigns, and close collaboration with Sales and Product teams to maximize business impact.

Responsibilities

• Define and lead the global marketing strategy: Co-build with the CEO and leadership team an ambitious marketing strategy aligned with growth objectives and iObeya’s positioning in key markets.
• Accelerate acquisition and growth: Design, deploy, and optimize a multichannel, data-driven acquisition strategy covering qualified lead generation, partner network development, and engagement of existing customers.
• Orchestrate high-impact marketing campaigns: Design, manage, and improve multichannel campaigns (SEO, SEA, Social Media, Content, Events, Webinars) and ABM initiatives tailored to the industrial B2B SaaS segment.
• Ensure a data-driven marketing approach: Implement indicators, tools, and processes to enable precise performance analysis (KPIs, ROI, CAC, attribution) and guide actions toward efficiency and profitability.
• Manage budget, resources, and partners: Oversee the marketing budget, supervise external providers (agencies, freelancers), and ensure consistency and quality of content to support our international visibility.
• Optimize customer experience and journey: Continuously improve the website, enhance its business impact, and guarantee a smooth, coherent, and high-performing prospect/customer journey.
• Lead and grow the marketing team: Structure, mentor, and develop a team of 6 people, including a creative studio, fostering a collaborative and excellence-driven environment.
• Collaborate cross-functionally: Work closely with Sales, Partnerships, and Product teams to ensure constant alignment between marketing initiatives, market needs, and product roadmap.
• Oversee international marketing operations: Drive actions in our key markets, notably in Europe and the United States, and ensure global brand and campaign consistency.