Global Head of Performance Marketing

pluxee; Issy-les-Moulineaux; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Pluxee is seeking a senior digital marketing leader to define and execute the global strategy across channels and markets. You will steer performance marketing, marketing automation, and website optimization while aligning with product and brand roadmaps.

You will lead a global team, drive data-driven decisions, ensure compliance with privacy standards, and collaborate with local teams to adapt programs for multiple geographies.

Qualifications

• Master's degree in Digital Marketing, Business, Technology, or related field.
• 12-15+ years in digital marketing with 5+ years in a global/leadership role.
• Experience with digital acquisition, lead generation, and MarTech governance across geographies.
• Fluency in English; additional languages (French, Spanish, Portuguese) advantageous.

Responsabilités

• Define and execute the global digital marketing strategy across all key digital channels.
• Drive acquisition and engagement through performance marketing programs and marketing automation.
• Oversee the global website strategy, architecture, and UX for conversion optimization and SEO.
• Coordinate global strategies with local teams in a hub-and-spoke model; provide toolkits and best practices.
• Lead, coach, and develop a global team of digital marketers and analysts.

Connaissances

Digital Marketing Strategy

Global team leadership

Marketing Analytics

MarTech governance

SEO/SEM

UX knowledge

Formation

Master's degree in Digital Marketing or related field

Outils

Salesforce

Pardot

Marketo

CMS (Drupal/WordPress)

GA4

Adobe Analytics

Power BI

Description du poste

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Contractor - Standard

Job Description:

Responsibilities

1. Strategy & Governance Define and execute the global digital marketing strategy across all key digital channels (SEO, SEM, paid media, social, email, website, automation). Develop frameworks, processes, and operating models to ensure consistency and scalability of digital initiatives globally. Align global digital marketing strategy with overall brand, commercial, and technology roadmaps.

2. Performance Marketing & Analytics Drive acquisition and engagement through performance marketing programs, paid campaigns, and marketing automation. Own the definition and monitoring of digital KPIs and dashboards across all countries. Lead continuous improvement efforts through data‑driven insights and testing (e.g., A/B, multivariate testing, funnel optimization).

3. Digital Channel & Content Optimization Oversee the global website strategy, architecture, and UX in coordination with product and brand. Lead the development of campaign landing pages, microsites, and content hubs optimized for conversion and SEO. Ensure consistency in tone, user journey, and branding across digital platforms.

4. Global-Local Collaboration & Support Operate in a hub-and-spoke model, coordinating with local digital marketing teams to adapt and execute global strategies. Provide strategic direction, toolkits, templates, and best practices to empower local market execution. Collect and integrate feedback from countries to refine global programs and improve relevance.

5. Team Leadership & Capability Building Lead, coach, and develop a global team of digital marketers, specialists, and analysts. Foster a culture of experimentation, agility, and performance across the digital marketing community. Support upskilling and enablement of local digital marketing resources.

Requirements

• Education: Master's degree in Digital Marketing, Business, Technology, or related field.
• Work Experience: 12-15+ years in digital marketing with at least 5 years in a global or regional leadership role. Proven track record of leading digital strategy and operations at scale in a B2B2C or platform business model. Experience with digital acquisition, lead generation, and MarTech governance across multiple geographies.
• Skills & Certifications: Expertise in Salesforce (CRM), marketing automation (e.g., Pardot, Marketo), CMS (e.g., Drupal, WordPress), SEO/SEM, analytics tools (e.g., GA4, Adobe Analytics, Power BI). Strong knowledge of digital UX, customer journeys, and data-driven campaign management. Understanding of privacy regulations (e.g., GDPR) and compliance in digital communication.
• Languages: For global, regional, or area roles, fluency in English is required. Additional languages such as French, Spanish, Portuguese, or other relevant languages are an advantage.
• Working Conditions: As per Pluxee HQ policies. Travel may be required depending on business needs.
• Competencies: Digital Marketing Strategy Marketing Analytics & Performance Optimization Marketing Technology Management Omnichannel Campaign Management Global-Local Enablement

Why join Pluxee?

Join an inclusive team Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.

Turn inspiration into possibility Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.

Make a positive impact Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.

Grow with us Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.