Spécialiste Paid Media

Pluxee; Paris; Hybride; EUR 42 000 - 68 000; Plein temps

Avantages offerts par ce poste

Meaningful job

Great culture

Empowering environment

Résumé du poste

Pluxeeis seeking a Paid Media Specialist to drive performance across international markets. You will plan, execute, and optimize campaigns on Google Ads, Meta, and LinkedIn, aligning with marketing objectives and KPIs.

Collaboration with global teams and data-driven decision making are essential for success. The role requires a bachelor’s degree in marketing or related field and 3–5 years of paid media experience, with fluency in English and French.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3–5 years of experience managing paid media campaigns with a proven track record.

Responsabilités

• Campaign Management: plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• KPI Reporting: monitor and report on performance metrics (CTR, conversions, CPA, ROI) and provide optimization insights.
• Remarketing & Audience Targeting: develop remarketing strategies and advanced targeting.
• Budget Management: allocate and optimize budgets to maximize ROI.
• Performance Optimization: test and optimize ad copy, landing pages, targeting, and bidding strategies.
• Collaboration: work with content, creative, analytics, and hub teams to ensure cohesive campaigns.
• Industry Trends: stay updated on trends and algorithm changes to drive innovation.

Connaissances

Google Ads

Meta Ads

LinkedIn Ads

Analytics

Formation

Bachelor's degree in Marketing/Advertising/Business

Description du poste

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond. Permanent Regular Job Description: Pluxee is a global player in employee benefits and engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Join Pluxee as a Paid Media Specialist and help shape digital performance across multiple international markets. Pluxee operates through a global digital marketing hub-and-spoke model, where a central team of experts partners with regional clusters around the world. Each spoke typically supports 3-5 countries, ensuring consistency, innovation, and high-impact execution across markets. Within this structure, the Paid Media Specialist plays a key role in driving measurable business outcomes through strategic paid advertising. You will plan, execute, and optimize paid media campaigns across major platforms (Google Ads, Meta, LinkedIn…), ensuring they align with broader marketing objectives and deliver strong performance against key KPIs. You'll collaborate closely with marketing and digital teams in multiple countries across the Group, refining strategies and contributing to shared expertise. Positioned within one of our digital marketing spokes, this role gives you the opportunity to support at least two countries, influence multi-market performance, and help accelerate Pluxee's digital growth through data-driven excellence.

Key Responsibilities

• Campaign Management Plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. Ensure campaigns align with overall marketing objectives and target the right audiences with effective strategies.
• KPI Reporting Monitor and report on campaign performance, tracking KPIs such as click-through rates (CTR), conversions, cost per acquisition (CPA), and return on investment (ROI). Provide insights and recommendations for campaign optimization based on performance data.
• Remarketing & Audience Targeting Develop and implement remarketing strategies to re-engage users and drive conversions. Use audience segmentation, lookalike modeling, and retargeting to enhance campaign performance.
• Budget Management Allocate and optimize budget across campaigns to maximize efficiency and impact, ensuring effective spending to achieve business objectives. Continuously assess and reallocate resources as needed to maximize ROI.
• Performance Optimization Continuously analyze campaign performance and make data-driven adjustments to improve results. Test and optimize ad copy, landing pages, targeting, and bidding strategies to improve key metrics (CTR, CPA, etc.).
• Collaboration Work with content, creative, analytics, and Hub teams to ensure ad copy, visuals, and messaging align with business objectives. Ensure campaigns are cohesive across platforms, collaborating closely with the broader marketing team.
• Stay Up to Date with Industry Trends Stay informed on industry trends, algorithm updates, and emerging advertising opportunities. Leverage new tools and strategies to drive innovation in paid media campaigns and ensure the use of the most effective methods available.

You are a match Bachelor’s degree in Marketing, Advertising, Business, or a related field. 3-5 years of experience managing paid media campaigns with a proven track record of successful results. Experience in global or multicounty roles, will be a plus. Expertise in Google Ads, Meta Ads, and LinkedIn Ads campaign management. Strong analytical skills, including KPI tracking and optimization (CTR, conversions, CPL, ROI). Experience with remarketing, audience segmentation, and advanced targeting strategies. ROI-focused mindset, consistently optimizing campaign performance to achieve business goals. Strategic and adaptable approach, aligning media strategies with business objectives and adjusting based on data, market trends, and changing needs. Fluent in English and French.

Happy at Work

• 1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
• 2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!
• 3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.

Why join Pluxee?

• Join an inclusive team Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
• Turn inspiration into possibility Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
• Make a positive impact Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
• Grow with us Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.