Global Head of Performance Marketing

Pluxee International; Issy-les-Moulineaux; Sur place; EUR 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Inclusive team

Global network of experts

Creative freedom to innovate

Meaningful impact on customers

Career growth and development

Résumé du poste

Pluxee is seeking a Senior Contractor - Global Digital Marketing Leader to design and execute the company's global digital strategy across geographies and channels. You will lead a hub-and-spoke marketing organization, align with product, sales, brand and IT, and drive demand generation, performance optimization, and customer-centric personalization.

This role requires 12-15+ years in digital marketing, strong leadership, expertise in Salesforce, Marketo/Pardot, CMS (Drupal/WordPress), GA4 and

Qualifications

• Master's degree in Digital Marketing or related field
• 12-15+ years in digital marketing with global leadership exp
• Fluency in English; additional languages are a plus
• Experience with Salesforce, Marketo/Pardot, CMS, SEO/SEM, analytics tools
• GDPR/privacy compliance knowledge

Responsabilités

• Strategy & Governance: Define and execute the global digital marketing strategy across all channels
• Performance Marketing & Analytics: Drive acquisition and engagement; monitor KPIs and dashboards
• Digital Channel & Content Optimization: Oversee website strategy, UX, and content hubs
• Global-Local Collaboration & Support: Coordinate with local teams; provide playbooks and templates
• Team Leadership & Capability Building: Lead and develop a global team of marketers

Connaissances

Leadership

Strategy development

Analytics

MarTech governance

SEO/SEM

UX knowledge

Formation

Master's degree

Outils

Salesforce

Marketo/Pardot

CMS (Drupal/WordPress)

GA4

Adobe Analytics

Power BI

Description du poste

At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.

Contractor - Standard Job Description

The role is a senior global leader responsible for designing and executing Pluxee's digital marketing strategy across all geographies and digital channels. This role drives digital brand visibility, customer engagement, demand generation, and performance optimization through a hub-and-spoke model. It leads the global digital marketing team and collaborates closely with local marketing, product, sales, brand, and IT teams to ensure consistent execution and innovation at scale. This role is essential to advancing Pluxee's ambition to be a SMART LEADER in employee benefits and engagement by driving digital excellence, data-driven performance, and customer-centric personalization.

YOUR NEXT CHALLENGE

Responsibilities

• 1. Strategy & Governance Define and execute the global digital marketing strategy across all key digital channels (SEO, SEM, paid media, social, email, website, automation). Develop frameworks, processes, and operating models to ensure consistency and scalability of digital initiatives globally. Align global digital marketing strategy with overall brand, commercial, and technology roadmaps.
• 2. Performance Marketing & Analytics Drive acquisition and engagement through performance marketing programs, paid campaigns, and marketing automation. Own the definition and monitoring of digital KPIs and dashboards across all countries. Lead continuous improvement efforts through data-driven insights and testing (e.g., A/B, multivariate testing, funnel optimization).
• 3. Digital Channel & Content Optimization Oversee the global website strategy, architecture, and UX in coordination with product and brand. Lead the development of campaign landing pages, microsites, and content hubs optimized for conversion and SEO. Ensure consistency in tone, user journey, and branding across digital platforms.
• 4. Global-Local Collaboration & Support Operate in a hub-and-spoke model, coordinating with local digital marketing teams to adapt and execute global strategies. Provide strategic direction, toolkits, templates, and best practices to empower local market execution. Collect and integrate feedback from countries to refine global programs and improve relevance.
• 5. Team Leadership & Capability Building Lead, coach, and develop a global team of digital marketers, specialists, and analysts. Foster a culture of experimentation, agility, and performance across the digital marketing community. Support upskilling and enablement of local digital marketing resources.

YOU ARE A MATCH IF

• Education: Master's degree in Digital Marketing, Business, Technology, or related field.
• Work Experience: 12-15+ years in digital marketing with at least 5 years in a global or regional leadership role.
• Proven track record of leading digital strategy and operations at scale in a B2B2C or platform business model.
• Experience with digital acquisition, lead generation, and MarTech governance across multiple geographies.
• Skills & Certifications: Expertise in Salesforce (CRM), marketing automation (e.g., Pardot, Marketo), CMS (e.g., Drupal, WordPress), SEO/SEM, analytics tools (e.g., GA4, Adobe Analytics, Power BI). Strong knowledge of digital UX, customer journeys, and data-driven campaign management.
• Understanding of privacy regulations (e.g., GDPR) and compliance in digital communication.
• Languages: For global, regional, or area roles, fluency in English is required.
• Additional languages such as French, Spanish, Portuguese, or other relevant languages are an advantage.

Working Conditions

As per Pluxee HQ policies. Travel may be required depending on business needs.

Competencies

Digital Marketing Strategy Marketing Analytics & Performance Optimization Marketing Technology Management Omnichannel Campaign Management Global-Local Enablement

Why join Pluxee?

• Join an inclusive team
• Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
• Turn inspiration into possibility Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
• Make a positive impact Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
• Grow with us Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.