Global Head of Performance Marketing

Pluxee; Paris; Sur place; EUR 120 000 - 170 000; Plein temps

Résumé du poste

Pluxee, a global player in Employee Benefits and Engagement, is seeking a Senior Global Digital Marketing Leader based in Paris to define digital strategy across channels and geographies.

You will lead performance marketing, analytics, and content optimization, build a high‑performing team, and drive GDPR‑aware campaigns in a B2B2C platform environment.

Fluency in English is required; additional languages are an advantage.

Qualifications

• Master's degree in Digital Marketing, Business, Technology, or related field.
• 12-15+ years in digital marketing with at least 5 years in a global or regional leadership role.
• Proven track record of leading digital strategy and operations at scale in a B2B2C or platform business model.

Responsabilités

• Define and execute the global digital marketing strategy across all key digital channels (SEO, SEM, paid media, social, email, website, automation).
• Drive acquisition and engagement through performance marketing programs, paid campaigns, and marketing automation.
• Oversee the global website strategy, architecture, and UX, coordinating with product and brand.
• Coordinate with local digital marketing teams to adapt and execute global strategies.
• Lead, coach, and develop a global team of digital marketers, specialists, and analysts.

Connaissances

Digital strategy leadership

Data-driven marketing

Team leadership

Global collaboration

Privacy/GDPR compliance

Formation

Master's degree in Digital Marketing/BBA/Related

Outils

Salesforce

Pardot

Marketo

Drupal

WordPress

GA4

Adobe Analytics

Power BI

Description du poste

Pluxee is a global player in Employee Benefits and Engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Well-being, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000clients, 37million+ consumers and 1.7million+ merchants.

Conducting business for more than 45years, Pluxee is committed to creating a positive impact on local communities, supporting well-being at work for employees, and protecting the planet.

• Strategy & Governance Define and execute the global digital marketing strategy across all key digital channels (SEO, SEM, paid media, social, email, website, automation). Develop frameworks, processes, and operating models to ensure consistency and scalability of digital initiatives globally. Align global digital marketing strategy with overall brand, commercial, and technology roadmaps.
• Performance Marketing & Analytics Drive acquisition and engagement through performance marketing programs, paid campaigns, and marketing automation. Own the definition and monitoring of digital KPIs and dashboards across all countries. Lead continuous improvement efforts through data-driven insights and testing (e.g., A/B, multivariate testing, funnel optimization).
• Digital Channel & Content Optimization Oversee the global website strategy, architecture, and UX in coordination with product and brand. Lead the development of campaign landing pages, microsites, and content hubs optimized for conversion and SEO. Ensure consistency in tone, user journey, and branding across digital platforms.
• Global-Local Collaboration & Support Operate in a hub-and-spoke model, coordinating with local digital marketing teams to adapt and execute global strategies. Provide strategic direction, toolkits, templates, and best practices to empower local market execution. Collect and integrate feedback from countries to refine global programs and improve relevance.
• Team Leadership & Capability Building Lead, coach, and develop a global team of digital marketers, specialists, and analysts. Foster a culture of experimentation, agility, and performance across the digital marketing community. Support upskilling and enablement of local digital marketing resources.
• Master's degree in Digital Marketing, Business, Technology, or related field.
• 12-15+ years in digital marketing with at least 5 years in a global or regional leadership role.
• Proven track record of leading digital strategy and operations at scale in a B2B2C or platform business model. Experience with digital acquisition, lead generation, and MarTech governance across multiple geographies.
• Expertise in Salesforce (CRM), marketing automation (e.g., Pardot, Marketo), CMS (e.g., Drupal, WordPress), SEO/SEM, analytics tools (e.g., GA4, Adobe Analytics, Power BI).
• Strong knowledge of digital UX, customer journeys, and data-driven campaign management.
• Understanding of privacy regulations (e.g., GDPR) and compliance in digital communication.

Languages: Fluency in English is required.

• Additional languages such as French, Spanish, Portuguese, or other relevant languages are an advantage.
• As per Pluxee HQ policies.
• Travel may be required depending on business needs.
• Digital Marketing
• Strategy Marketing Analytics & Performance Optimization
• Global-Local Enablement
• Paris, France

Happy at work:

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter - a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace well-being and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.