FMCG Key Account Leader, TikTok Shop EU

TikTok; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

TikTok is hiring an entrepreneurial, commercially driven Key Account Manager to win and grow the most important FMCG brands on TikTok Shop in France and across the EU. You will open doors at C-suite level, close partnerships end-to-end, and drive sustained GMV growth through content and campaigns.

This role requires strong negotiation skills, cross-functional collaboration, and the ability to navigate complex brand organizations across multiple markets. Fluency in French is required.

Qualifications

• 5+ years of experience in Operations, Account management or similar field.
• Proven track record in direct acquisition, business development, or strategic sales—closed enterprise-level deals.
• Experience engaging senior stakeholders and closing deals with multiple decision-makers.
• Strong commercial acumen to size opportunities, build business cases, negotiate terms and drive outcomes with data.
• Understanding of social commerce, content-led commerce, creator ecosystems, livestreaming, and short-video formats.
• Fluency in French to collaborate with French stakeholders.

Responsibilities

• Own the acquisition pipeline for priority brands in FR and selected EU markets, identifying, prospecting, pitching, and signing strategic accounts.
• Lead end-to-end commercial closings from outreach to onboarding and initial activation; carry the number and the deal.
• Engage senior stakeholders at target brands (Heads of E-Commerce, Digital Directors, Country GMs) and position TikTok Shop as a strategic channel.
• Navigate multi-market organizations, align local market teams with EU HQ and regional leads.
• Develop tailored acquisition pitches with category analysis, opportunity sizing, and joint business plans.
• Collaborate with category, campaigns, creator, operations, logistics, product, and policy teams to accelerate time-to-first-sale.
• Drive participation in major commercial moments—product launches and seasonal campaigns—activating accounts with impact across EU markets.
• Own ongoing account growth, drive GMV, seller health, and progression across markets.
• Lead cross-EU scaling and build repeatable growth playbooks for deployment across categories and countries.

Skills

Fluent French

Senior stakeholder engagement

Enterprise sales

Hunter mindset

Data-driven

Cross-border expansion

Job description

TikTok is hiring an entrepreneurial, commercially driven Key Account Manager to win and grow the most important FMCG brands on TikTok Shop in France and across the EU. You will open doors at C-suite level, close partnerships end-to-end, and drive sustained GMV growth through content and campaigns.

This role requires strong negotiation skills, cross-functional collaboration, and the ability to navigate complex brand organizations across multiple markets. Fluency in French is required.