FMCG Category Lead: E‑commerce Growth & P&L

TikTok; Paris; On-site; EUR 110,000 - 150,000; Full time

Job summary

TikTok is seeking a senior E-commerce Category Leader to guide the growth of our FMCG category from our Paris office. You will define the strategy, own P&L, and collaborate with cross-functional teams to accelerate seller growth and adoption of livestream and short video commerce.

The role requires deep knowledge of the French market, strong leadership, and a data-driven approach to decision-making. Fluency in French and English is essential for local and international collaboration and scaling

Qualifications

• Proven experience leading and scaling high-performing teams.
• Strong strategic mindset with execution and operational excellence.
• Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
• Extensive experience in category management with a track record of delivering ambitious results.
• Deep understanding of the French market, including consumer behavior and digital trends.
• Growth-oriented, entrepreneurial mindset with excellent stakeholder management skills.
• Fluent in French and English for local and international collaboration.

Responsibilities

• Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
• Own the full P&L responsibility for your category, driving both topline and profitability.
• Leverage industry knowledge and your professional network to fuel category growth and success.
• Build and lead a high-performing team—hiring, developing, and coaching top talent.
• Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
• Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
• Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
• Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
• Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Skills

Leadership

Strategy

Data-driven

Category management

French market knowledge

Communication

Entrepreneurial mindset

Job description

TikTok is seeking a senior E-commerce Category Leader to guide the growth of our FMCG category from our Paris office. You will define the strategy, own P&L, and collaborate with cross-functional teams to accelerate seller growth and adoption of livestream and short video commerce.

The role requires deep knowledge of the French market, strong leadership, and a data-driven approach to decision-making. Fluency in French and English is essential for local and international collaboration and scaling