Ecommerce Manager

CE Interim | Cross-cultural Executive Interim Management; France; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading executive interim management firm seeks an Interim E-Commerce Manager B2C in France. The role involves operational leadership in scaling B2C digital commerce while optimising customer acquisition strategies. Ideal candidates will have fluency in French and proven experience in performance marketing, CRM, and improving customer retention within the B2C context. The position offers a 6-month interim engagement starting March 2026, focusing on growth and professionalisation of the B2C channel.

Qualifications

• Fluency in the French language is required, with the ability to operate commercially.
• Proven experience scaling B2C e-commerce channels.
• Hands-on expertise in performance marketing and CRM.

Responsibilities

• Operational leadership of the company’s direct-to-consumer digital business.
• Optimise customer acquisition and improve lifetime value.
• Work closely with the internal marketing team and digital partners.

Skills

Fluent French

Expertise in performance marketing

Understanding of French B2C consumer behaviour

Hands-on experience in customer retention strategies

Tools

CRM systems

Performance marketing platforms

Job description

Overview

1323 | Interim E-Commerce Manager B2C | France

Our client is an Eastern European headquartered consumer goods company operating in the specialist outdoor and leisure equipment sector. The business designs proprietary branded products and manufactures them through a well-established global sourcing network.

With annual revenues in the tens of millions of euros and a workforce of around 100 employees, the company has built a strong reputation within its niche and today ranks among the top five European players in its specialist outdoor segment.

The company has developed a strong B2B distribution footprint supplying specialist retailers and digital resellers across multiple European markets. Alongside this established wholesale channel, the leadership team has been gradually expanding direct-to-consumer digital commerce in selected European markets to capture additional value from its brand and growing customer community.

The French market represents a major and strategically important scale-up of these existing B2C operations. The company has already launched several digital initiatives, including e-commerce campaigns, social media engagement, and targeted online marketing activities.

The next step now requires experienced interim leadership to professionalise and scale the B2C channel into a structured and profitable growth engine.

Responsibilities

• Interim B2C E-commerce Manager reporting directly to the founders and executive leadership team
• Operational leadership of the company’s direct-to-consumer digital business in the French market
• Optimise customer acquisition economics and improve lifetime value through structured digital marketing management
• Introduce retention and repeat purchase strategies, including CRM, lifecycle marketing, and customer engagement programmes
• Work closely with the internal marketing team and external digital marketing partners to improve campaign effectiveness
• Establish clear performance metrics, including CAC, LTV, retention rates, and contribution margin
• Implement practical improvements to the digital sales funnel and customer journey
• Support the development of internal capabilities and team structure for the future scaling of the B2C channel
• Strong understanding of the French B2C e-commerce market and French consumer buying behaviour
• Fluency in the French language is required, with the ability to operate commercially in the French market
• Former e-commerce manager, digital growth leader, or interim B2C commercial manager
• Background in consumer goods, outdoor products, sporting equipment, lifestyle brands, or specialist retail
• Strong expertise in performance marketing platforms, CRM systems, and digital sales funnel optimisation
• Experience improving repeat purchase rates and customer retention in B2C businesses
• Ability to work closely with marketing teams and digital agencies to deliver measurable results
• Comfortable operating in founder-led organisations with fast decision cycles
• Hands-on and pragmatic leadership style focused on execution rather than high-level strategy
• Data-driven approach to digital marketing performance and customer behaviour
• Experience working in international or cross-border European markets

Qualifications

• Requirement 01: Fluent French language and strong understanding of French B2C consumer behaviour and the French digital market
• Requirement 02: Proven experience scaling B2C e-commerce channels and improving CAC vs LTV economics
• Requirement 03: Hands-on expertise in performance marketing, CRM, and customer retention strategies

Area: Sales and Marketing

Location: Europe, France

Duration: 6 months

Start: March 2026

Type: Interim