Digital Experience & Content Manager

GROHE; Paris; Sur place; EUR 60 000 - 85 000; Plein temps

Résumé du poste

GROHE in Paris is seeking a Digital Experience & Content Manager to balance hands-on web management with analytics and strategy. You will optimize digital customer journeys across B2B/B2C channels and elevate product content quality to maximize reach and conversion.

Reporting to the Marketing Director, you will localize assets, manage CMS and PIM backends, and collaborate with Sales, Trade Marketing, and Product teams to drive data-informed improvements.

Qualifications

• 5+ years in digital content, e-merchandising, or website management in B2B/B2C environments.
• Hands-on CMS administration and backend web structures with PIM experience.
• Proficient in GA4, dashboards, and customer journey mapping.
• Strong SEO/SEA management with curiosity about AI GEO trends.

Responsabilités

• Co-manage the France brand website and localize assets for launches.
• Track user behavior with GA4 and build dashboards for optimizations.
• Refine paid and organic search channels; explore GEO trends.
• Deploy high-quality product content across retailer and distributor sites.
• Oversee CMS administration and backend PIM data flows.

Connaissances

GA4 analytics

Content management

PIM administration

SEO/SEA management

Data-driven decisions

Cross-functional collaboration

Outils

CMS

PIM systems

GA4

Description du poste

As the Digital Experience & Content Manager, you will balance hands-on web management (~70%) with performance analytics and strategy (~30%). Reporting to the Marketing Director, you will optimize end-to-end digital customer journeys, elevate product content quality across B2B/B2C channels, and leverage data insights to maximize audience reach and conversion.

Key Responsibilities:

• Website Management & Journeys: Co-manage the France brand website. Localize European assets, create high-impact local content, and align user journeys with new product launches and commercial activations.
• Performance & Data Analytics: Track and analyze user behaviors via Google Analytics 4 (GA4). Build tailored dashboards and deliver actionable optimizations to improve site performance.
• Acquisition Strategy (SEO, SEA, GEO): Partner with media agencies to refine paid and organic search channels. Stay ahead of emerging Generative Engine Optimization (GEO) trends to drive qualified traffic.
• E-Merchandising & Partner Rich Content: Collaborate with sales teams and Key Account Managers to deploy and maintain accurate, high-quality product content across retailer and distributor platforms.
• CMS & PIM Administration: Oversee day-to-day CMS platform administration and manage backend PIM product databases to ensure seamless data flows and accurate product representations online.

What We Are Looking For

• Experience: 5+ years in a similar digital content, e-merchandising, or website management role within B2B, B2C, or B2B2C environments.
• Technical Mastery: Hands-on experience with CMS administration, Product Information Management (PIM) systems, and backend web structures.
• Analytics Expert: Proven proficiency with GA4, dashboard creation, and customer journey mapping.
• Acquisition & Search: Strong expertise in SEO and SEA management, with curiosity around emerging AI search engines (GEO).
• Cross-Functional Collaborator: Adept at navigating matrix organizations, managing media agency relationships, and cross-collaborating with Product, Trade Marketing, and Sales teams.
• Mindset: Autonomous, detail-oriented, data-curious, and comfortable navigating ambiguity.

What Success Looks Like (First 12 Months)

• Master internal CMS and product database systems to ensure complete data accuracy.
• Build logical, conversion-focused customer journeys for major commercial activations.
• Deliver proactive optimization proposals grounded in GA4 insights.
• Establish strong working relationships with sales teams and key distributor platforms to elevate online partner presence.