Interim B2C E-commerce Leader – France Growth & Retention

CE Interim | Cross-cultural Executive Interim Management; France; On-site; EUR 60,000 - 80,000; Full time

Job summary

A leading executive interim management firm seeks an Interim E-Commerce Manager B2C in France. The role involves operational leadership in scaling B2C digital commerce while optimising customer acquisition strategies. Ideal candidates will have fluency in French and proven experience in performance marketing, CRM, and improving customer retention within the B2C context. The position offers a 6-month interim engagement starting March 2026, focusing on growth and professionalisation of the B2C channel.

Qualifications

• Fluency in the French language is required, with the ability to operate commercially.
• Proven experience scaling B2C e-commerce channels.
• Hands-on expertise in performance marketing and CRM.

Responsibilities

• Operational leadership of the company’s direct-to-consumer digital business.
• Optimise customer acquisition and improve lifetime value.
• Work closely with the internal marketing team and digital partners.

Skills

Fluent French

Expertise in performance marketing

Understanding of French B2C consumer behaviour

Hands-on experience in customer retention strategies

Tools

CRM systems

Performance marketing platforms

Job description

A leading executive interim management firm seeks an Interim E-Commerce Manager B2C in France. The role involves operational leadership in scaling B2C digital commerce while optimising customer acquisition strategies. Ideal candidates will have fluency in French and proven experience in performance marketing, CRM, and improving customer retention within the B2C context. The position offers a 6-month interim engagement starting March 2026, focusing on growth and professionalisation of the B2C channel.