Marketing Manager

Acquire

France

On-site

EUR 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

Career growth opportunities

Autonomy in decision-making

Collaboration with international teams

Job summary

Join a rapidly growing outdoor brand as a Marketing Manager to lead the European expansion, focusing on the French market. With autonomy and direct influence over strategies, you will help shape the brand's presence and impact in new territories, driving growth and community engagement. This role offers significant career growth potential and involvement with dynamic marketing strategies.

Qualifications

Native French speaker with a deep understanding of the French consumer market.
Proven experience in social media, influencer marketing, or brand activation.
Background in outdoor, sports, or lifestyle brands preferred.

Responsibilities

Build the French Market from scratch, managing PR and influencer relations.
Adapt UK marketing strategies for the French market.
Shape the Expansion Strategy for future market entries.

Skills

Social media marketing

Influencer marketing

Brand activation

Commercial instincts

Job description

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Ever wondered what it would be like to spearhead the European expansion of a rapidly growing outdoor brand that's completely changing how people experience adventure?

Picture this. You're working with a brand whose content consistently goes viral, whose community grows by thousands weekly, and whose products have shifted an entire market category from niche to mainstream.

Why This Opportunity Will Change Your Career

Our client has taken a traditional outdoor product and made it accessible to everyone. What was once exclusively for serious off-roaders has become the go-to choice for weekend adventurers, festival-goers, and anyone wanting to explore off the beaten track.

They've built the kind of engaged community that most brands spend years trying to create. Their social content regularly hits millions of views, they've got a passionate customer base that creates endless user-generated content, and they're growing faster than they can keep up with.

But here's what makes this role special. They're profitable, scaling rapidly, and ready to prove their home market success can be replicated internationally. France is their strategic focus, and they need someone who truly understands the market to lead this expansion.

This isn't just another marketing role. This is your chance to become the architect of European expansion for a brand that's redefining outdoor adventure.

What You'll Actually Be Doing

Forget corporate bureaucracy and endless approval chains. You'll have real autonomy to:

Build the French Market from Scratch

Source and manage the best PR and influencer agencies that understand outdoor culture
Create campaigns that resonate with French adventure enthusiasts
Navigate cultural nuances and local market requirements

Become the Cultural Bridge

Adapt successful UK marketing strategies for the French market
Work directly with their performance marketing team to optimize campaigns locally
Build relationships with French content creators and brand ambassadors

Shape the Expansion Strategy

Help establish their physical presence in France through retail partnerships
Create the European expansion playbook for future market entries
Provide direct market insights to senior leadership team

Who You Are (And Why You're Perfect for This)

You're probably working at an established outdoor or sports brand right now, maybe feeling a bit constrained by corporate processes. You love the industry, but you're craving something with more impact, more autonomy, more growth potential.

You've Got the Experience:

Native French speaker with deep understanding of the French consumer market
Proven experience in social media, influencer marketing, or brand activation
Background in outdoor, sports, or lifestyle brands preferred
Hands-on mentality with strong commercial instincts

You're Ready for the Next Level:

Want to move beyond being another team member in a large organization
Looking for a role where your strategic input directly shapes business direction
Excited by the challenge of building international markets from the ground up
Comfortable working in a fast-paced, high-growth environment

What's In It for You

Career Growth: This role has senior leadership written all over it. Successful expansion of the French market positions you to lead broader European operations.

Real Impact: Your work will directly determine international success. High responsibility, high reward.

Flexibility: They care about finding the right person, whether you're UK-based wanting to work on France, or France-based happy to collaborate with UK teams.

Scale: They're already seeing strong early traction in European markets. You'll have proper budget and resources to make a real difference.

Ready to Make Your Mark?

If you're thinking, "This sounds exactly like the opportunity I've been waiting for," then we should talk.

Our client values innovation, community, and authentic adventure. They need someone who shares that passion and can bring the same energy to the French market.

Interested? Send us your CV and tell us why you're the right person to lead this brand into France. We want to understand your approach and what excites you about this opportunity.

Seniority level