Digital Communication Manager

LIXIL; Paris; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

GROHE, part of the LIXIL group, seeks a Digital Experience & Content Manager in Courbevoie. Hybrid role: 3 days in office, 2 days remote, Full-Time, Permanent. You will co-manage the France brand website, localize assets, and drive content quality for B2B/B2C channels.

You will use GA4 analytics to optimize journeys, build dashboards, and collaborate with Marketing, Sales, and European platforms. 5+ years in digital content or e-merchandising required; fluent French and English.

Qualifications

• 5+ years in digital content, e-merchandising, or website management.
• Hands-on CMS administration and PIM systems experience.
• Proven proficiency with GA4, dashboards, and journey mapping.
• Strong SEO/SEA knowledge with a growth mindset.
• Adept at navigating matrix organisations and cross-functional teams.

Responsibilities

• Co-manage the France brand website and localize assets.
• Elevate product content across B2B and B2C channels.
• Track user behavior with GA4 and build actionable dashboards.
• Collaborate with sales, product, and marketing on activations.
• Oversee CMS and PIM backend data quality.

Skills

CMS administration

PIM systems

GA4 analytics

SEO & SEA

Content management

Cross-functional collaboration

Data-driven decision making

Tools

GA4

Dashboard tools

CMS platforms

Job description

Europe France LE_0143-Grohe S.a.r.l Employee Assignment Hybrid Full Time 7 December 2026

Location: Courbevoie (Hybrid: 3 days office / 2 days remote)

Contract: Full-Time, Permanent

Languages Required: Fluent French & Fluent English

About GROHE & LIXIL

GROHE is a leading global brand dedicated to complete bathroom solutions and kitchen fittings, delivering extraordinary customer experiences under the commitment of "Pure Freude an Wasser". As part of the global LIXIL group, GROHE combines German engineering, quality, and design with cutting-edge digital innovation. Named by Fortune® magazine as one of the top 50 international companies "Changing the World" and a recognized leader in CSR, we are pioneering digital transformation within the industry.

Why Join Us?

• High Impact & Scope: Take full ownership of turning our France website and B2B partner platforms into premier digital showrooms.
• Innovate the Industry: Play a vital role in modernizing digital customer journeys and content performance within the construction and home solutions sector.
• Budget & Strategy Ownership: Manage an annual media budget to drive targeted search and traffic acquisition strategies.
• Leadership & Growth: Mentor a Digital Content Working Student while collaborating directly with cross-functional leadership, European platform teams, and key commercial partners.

The Role

As the Digital Experience & Content Manager, you will balance hands-on web management (~70%) with performance analytics and strategy (~30%). Reporting to the Marketing Director, you will optimize end-to-end digital customer journeys, elevate product content quality across B2B/B2C channels, and leverage data insights to maximize audience reach and conversion.

Key Responsibilities

• Website Management & Journeys: Co-manage the France brand website. Localize European assets, create high-impact local content, and align user journeys with new product launches and commercial activations.
• Performance & Data Analytics: Track and analyze user behaviors via Google Analytics 4 (GA4). Build tailored dashboards and deliver actionable optimizations to improve site performance.
• Acquisition Strategy (SEO, SEA, GEO): Partner with media agencies to refine paid and organic search channels. Stay ahead of emerging Generative Engine Optimization (GEO) trends to drive qualified traffic.
• E-Merchandising & Partner Rich Content: Collaborate with sales teams and Key Account Managers to deploy and maintain accurate, high-quality product content across retailer and distributor platforms.
• CMS & PIM Administration: Oversee day-to-day CMS platform administration and manage backend PIM product databases to ensure seamless data flows and accurate product representations online.

What We Are Looking For

• Experience: 5+ years in a similar digital content, e-merchandising, or website management role within B2B, B2C, or B2B2C environments.
• Technical Mastery: Hands-on experience with CMS administration, Product Information Management (PIM) systems, and backend web structures.
• Analytics Expert: Proven proficiency with GA4, dashboard creation, and customer journey mapping.
• Acquisition & Search: Strong expertise in SEO and SEA management, with curiosity around emerging AI search engines (GEO).
• Cross-Functional Collaborator: Adept at navigating matrix organizations, managing media agency relationships, and cross-collaborating with Product, Trade Marketing, and Sales teams.
• Mindset: Autonomous, detail-oriented, data-curious, and comfortable navigating ambiguity.

What Success Looks Like (First 12 Months)

• Master internal CMS and product database systems to ensure complete data accuracy.
• Build logical, conversion-focused customer journeys for major commercial activations.
• Deliver proactive optimization proposals grounded in GA4 insights.
• Establish strong working relationships with sales teams and key distributor platforms to elevate online partner presence.