Senior, Field Marketing

Forterro; Lyon; On-site; EUR 70,000 - 110,000; Full time

Job summary

Forterro is seeking a Senior Field Marketing Lead in Lyon, France, to drive demand generation and growth for the Windows & Doors portfolio. You will lead cross-functional efforts with sales, content, digital, and BDR teams to deliver measurable pipeline and revenue impact in a high-growth market.

The role requires 8+ years in marketing, strong experience with CRM and marketing automation, and fluency in English and French.

Qualifications

• Minimum 8 years of experience in marketing with a strong focus on digital channels.
• Software industry experience is preferred.
• Strong analytical skills and a data-driven approach.
• Excellent communication and collaboration with sales teams.

Responsibilities

• Develop and implement scalable, measurable growth marketing plans aligned with regional objectives.
• Design and execute multi-channel campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel with buyer journeys to deliver measurable business value and optimize conversions.
• Analyze campaign performance and leverage data to continuously improve results.
• Manage the NSS budget to maximize ROI and resource allocation.
• Collaborate with Content Marketing, Digital, BDRs and SEO/SEA to ensure strategy coherence.
• Align marketing initiatives with sales goals and ensure smooth lead handover and follow-up.
• Translate data insights into impactful, measurable initiatives across the funnel.
• Monitor industry trends and competitive landscape to identify opportunities.

Skills

Digital marketing

Analytics

CRM systems

Marketing automation

Pardot

Salesforce

Pipedrive

English & French

Education

Degree in Marketing/CRM/Sales

Tools

Pardot

Salesforce

Pipedrive

Google Analytics

Job description

Senior, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: France, Lyon

Description

We are looking for a strategic and hands‑on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro's Windows & Doors Portfolio in France.

Key Responsibilities

• Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
• Design and execute multi‑channel marketing campaigns to drive new customer acquisition and pipeline generation.
• Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
• Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
• Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
• Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow‑up processes.
• Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
• Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

• Degree in Marketing, CRM, Sales, or equivalent qualification.
• Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
• Strong analytical skills and a structured, self‑driven approach to work.
• Excellent communication skills with a high level of customer and team orientation.
• Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
• Fluent English and French (written and spoken), any other European language is a plus.
• Ideally, prior management experience.
• Willingness to travel as required.