Marketing Manager

Smile; Asnières-sur-Seine; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Île-de-France is seeking an experienced B2B marketing professional to define and drive the marketing strategy within your scope, collaborating with product owners, sales teams and BU directors to generate qualified leads.

You will plan, execute and coordinate campaigns across channels and regions, develop content (white papers, case studies, articles, posts), manage events and monitor KPIs to continuously optimize performance.

Qualifikationen

• At least 5 years of B2B marketing experience, ideally in IT services, innovation, or cloud/managed services.
• Understanding of the Cloud and managed services ecosystem.
• Familiarity with developing business applications and custom software.
• Ability to communicate with technical teams and clients.
• Strong writing and numeric skills (KPIs, ROI).
• Knowledge of marketing tools like HubSpot is a plus.

Aufgaben

• Define marketing strategy and action plans to drive lead generation.
• Create materials and content for multiple channels (white papers, case studies, articles, press releases, mailings).
• Plan and coordinate marketing campaigns across channels and regions.
• Lead end-to-end event strategy including trade shows, webinars, partner events.
• Ensure quality and adherence to schedules and budgets.
• Write and publish blog posts, video scripts, newsletters, and LinkedIn posts.
• Populate website with content aligned to campaigns and market updates.
• Monitor KPIs and report insights to management.

Kenntnisse

B2B marketing

Lead generation

Content creation

Editorial writing

Campaign planning

Data analysis

Presenting to stakeholders

Cross-functional collaboration

Tools

HubSpot

Piano Analytics

Jobbeschreibung

Responsibilities

• Collaborate closely with product owners, sales teams and BU directors to define the marketing strategy within your scope.
• Develop impactful marketing action plans with the primary goal of lead generation.
• Identify formats and create marketing materials and content (white papers, case studies, articles, press releases, mailings, etc.) tailored to different distribution channels.
• Plan, execute and coordinate marketing campaigns across all our channels and regions, involving relevant stakeholders.
• Ensure the quality of deliverables and strict adherence to publication schedules and the allocated budget.
• Lead the end-to-end event strategy: trade shows, roundtables, webinars, partner events, etc.
• Manage both logistical and operational organization as well as editorial aspects (topic selection, briefing speakers) and the event-related campaign.
• Find the right editorial angles to showcase our technical expertise.
• Conduct interviews (internal or client-facing) to feed our content.
• Write and publish blog posts, white papers, case studies, video scripts, newsletters and impactful LinkedIn posts.
• Populate the website with relevant content according to ongoing campaigns, market news, events and updates related to our offerings.
• Monitor and analyze campaign performance indicators (KPIs).
• Provide regular reporting to management and propose corrective actions/optimizations based on data.

Requirements

• You have at least 5 years of B2B marketing experience, ideally gained within an IT services company (ESN), an innovation-focused business or a Cloud/managed services provider.
• You understand the Cloud and managed services ecosystem.
• You know what developing business applications and custom software entails.
• You speak the same language as our technical teams and our clients.
• You are as comfortable with numbers (KPIs, ROI) as you are with writing engaging content.
• Knowledge of HubSpot and Piano Analytics is a plus.

Core Competencies

Demonstrates expertise in B2B marketing strategy development, lead generation, and content creation tailored for diverse distribution channels. Proficient in analyzing campaign performance metrics and optimizing marketing efforts based on data-driven insights.