Demand Generation Campaigns Manager

DataDome; France; Hybride; EUR 45 000 - 85 000; Plein temps

Avantages offerts par ce poste

Flex Life

Professional Development

Events & Team building

Parent Care

PTO

Résumé du poste

An established industry player is seeking a strategic and results-driven Demand Generation Campaigns Manager to lead impactful marketing initiatives. In this high-visibility role, you will design and execute multi-channel campaigns that enhance lead generation and drive revenue growth. Collaborating with cross-functional teams, you will ensure seamless engagement with prospects throughout their buying journey. This role offers the opportunity to work in a dynamic environment focused on innovation, where your contributions will significantly influence the company's success. If you are passionate about driving demand and have a proven track record in campaign management, this is the perfect opportunity for you.

Qualifications

• 7+ years in Demand Gen or Performance Marketing, with 3 years in B2B SaaS.
• Strong understanding of digital channels and marketing technologies.

Responsabilités

• Lead campaign lifecycle from concept to execution and analysis.
• Develop strategies for email marketing and webinars to drive demand.
• Analyze performance metrics to optimize campaigns and report results.

Connaissances

Demand Generation

Performance Marketing

Campaign Strategy

Email Marketing

Lifecycle Marketing

Sales Alignment

Data Analysis

Digital Media Planning

Communication Skills

Problem Solving

Formation

Bachelor's Degree in Marketing or related field

Outils

Marketing Automation Tools

CRM Software

Analytics Platforms

Description du poste

About the team:Reporting to the VP Growth, this role is highly strategic, cross-functional, and plays a critical role in the company’s growth.

You will be part of the Growth Team, made of 5 people in charge of Acquisition, Marketing Ops, Website and Campaigns. We proudly generate about 80% of the company’s new revenue!

Job summary

We are looking for a strategic and results-driven Demand Generation Campaigns Manager to design and lead high-impact, multi-channel marketing campaigns that accelerate lead generation, drive substantial pipeline growth, and influence revenue across all stages of the sales cycle. You will be responsible for building and optimizing integrated marketing tactics across key channels, ensuring seamless engagement with prospects throughout their buying journey.

This is a high-visibility role that requires proven expertise in end-to-end campaign strategy, execution, and data-driven optimization. You will work cross-functionally with Marketing, Sales, and Channel Owners, ensuring campaigns drive tangible business outcomes.

You will be more specifically in charge of things like...

• Tactical Planning & Campaign Execution: Lead and coordinate the full campaign lifecycle, from concept to execution to post-campaign analysis of diverse campaigns targeting Enterprise prospects—such as industry-specific, promotional, product launches, brand awareness, lifecycle marketing, and ABM (Account-Based Marketing). Collaborate with channel owners to define and implement tactical plans that support the multi-channel demand generation strategy & drive measurable ROI.
• Marketing Email & Webinars Management: Own the strategic approach and execution for email marketing and webinars, ensuring these channels are optimized to drive engagement, generate demand, and accelerate pipeline growth
• Lifecycle Marketing Initiatives: Develop strategies that nurture prospects throughout their lifecycle. Create programs that keep prospects engaged, accelerate lead velocity, and improve conversion rates from early stages through to closed deals and customer retention.
• Sales & Marketing Alignment: Work in tandem with Sales to ensure seamless coordination between Marketing campaigns and Sales outreach. Provide Sales with the collateral, messaging, and sequences they need. Gather and act on feedback from Sales to refine campaign strategies and improve outcomes.
• Performance Analysis: Continuously analyze key performance metrics, using insights to optimize campaigns and inform future strategies. Present results and actionable recommendations to senior leadership to illustrate the impact on the pipeline and revenue.

It would be great if ...

• You have 7+ years in a Demand Gen or Performance Marketing role, with at least 3 years focused on Enterprise B2B SaaS Demand Generation.
• You are a strategic thinker also able to roll-up your sleeves to get things done.
• Experience in cybersecurity or marketing to IT Leaders is strongly preferred.
• Deep understanding of digital channels and how to leverage them to drive demand (hands-on digital media planning and buying experience preferred).
• Demonstrated ability to manage competing priorities on complex cross-functional projects, collaborate with cross functional teams and drive buy-in from sales and marketing executives.
• Good understanding of marketing technologies with strong ability to quickly adapt to and grasp new systems and tools (AI, Automation, Attribution, …).
• Team player with excellent communication, listening and reporting skills.
• Solution oriented, creative problem solver with a positive “get the job done” attitude.
• Ability to adapt quickly in a fast changing environment.
• Fluent in English, with the ability to write emails and copy for native audiences.

What’s in it for you?

• Flex Life: While we offer remote, hybrid, & in-office options each position specifies the level of flexibility. Our Parisian office is located next to the Opera Garnier. You will also receive a 500€ stipend to help you set up your ideal workspace if you work hybrid or remotely Kenko for your healthcare needs.
• Professional Development: #Growth is part of our DNA, therefore we have invested in an internal Learning and Development platform and offer the opportunity to request additional training and support via your manager.
• Events & Team building: Feel the #TeamSpirit both virtually & onsite, with several events & workshops planned throughout the year, including an annual offsite evens, quarterly online and offline events and parties, lunch & learns, & much more.
• Parent Care: Gift & care packages for parents.
• PTO: Based on the country you are based from (e.g. 25 days in France).

What are the next steps?

• A Talent Acquisition Manager will contact you for a first chat
• You will then meet with the VP of Growth
• You’ll complete a short case study to demonstrate your expertise to the VP and members of the team
• Meet one-on-one with our CMO
• The final step is a one-on-one meeting with our Co-founder and CEO
• Welcome to DataDome!

About DataDome:

DataDome protects businesses from cyberfraud and bots in real time, securing websites, mobile apps, ads, and APIs. Named a Leader in The Forrester Wave Bot Management 2024, DataDome is trusted by leading brands like Foot Locker, Tripadvisor, and SoundCloud. Its AI-powered Cyberfraud Protection Platform processes 5 trillion signals daily—without compromising performance. Backed by DataDome Advanced Threat Research, the platform stays ahead of emerging threats and autonomously stops over 350 billion attacks annually. With 50+ integrations, 30+ global PoPs, and 24/7 SOC coverage, DataDome has record-fast time to value. Recognized as a G2 Leader and one of G2’s Best Security Products of 2024, DataDome delivers protection that outperforms.

DataDome is an equal opportunity employer, and proud to be committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability,or age.