Senior Growth & Demand Generation Manager

Jus Mundi Partnership; Paris; Hybride; EUR 110 000 - 150 000; Plein temps

Résumé du poste

Jus Mundi, a fast-growing AI-powered platform for legal data, is seeking a Senior Growth Marketing & Demand Generation Manager to own and build the growth engine.

You will drive customer acquisition, funnel optimization, and pipeline generation across global markets, partnering with Sales, RevOps, Product Marketing, Content, Design to improve funnel performance.

This role offers the chance to design scalable playbooks, implement multi-channel campaigns, and report on CAC, ARR, and growth metrics.

Qualifications

• 6–10 years in Growth Marketing and Demand Generation in B2B SaaS.
• Proven ability to build scalable growth engines and pipeline.
• Strong cross-functional collaboration with Sales, RevOps, Product Marketing, Content.
• Experience with multi-channel lead generation across paid, organic, email.
• Experience managing Google Ads/Display and LinkedIn Ads.
• Own website performance including CRO and analytics.
• Expert in SEO, AEO and organic search strategy.
• Deep funnel analytics and attribution understanding.
• Experience with international markets expansion.
• Fluent in English (French not required).

Responsabilités

• Own website as a business channel and CRO with landing pages.
• Collaborate with Design on UX improvements.
• Own SEO and AEO strategy and content briefs.
• Own Organic Social Media, mainly LinkedIn, and editorial calendar.
• Design and execute multi-channel demand generation campaigns.
• Own paid traffic acquisition across Google, LinkedIn, retargeting.
• Own campaign messaging and creative assets with Marketing team.
• Act as central Growth Marketing Center of Excellence.
• Own funnel analytics and attribution reporting.
• Drive experimentation culture with data-backed improvements.

Connaissances

Growth marketing

Demand generation

Cross-functional collaboration

Pipeline generation

Multi-channel campaigns

Google Ads/SEA

LinkedIn Ads

SEO/AEO

Funnel analytics

HubSpot/Salesforce

Outils

HubSpot

Salesforce

Google Analytics 4

LinkedIn Campaign Manager

Looker

Tableau

Power BI

SEMrush

Ahrefs

Description du poste

About the Role

Jus Mundi is looking for a performance-driven and analytically minded Senior Growth Marketing & Demand Generation Manager to build and own our growth engine.

As our Senior Growth Marketing & Demand Generation Manager, you’ll play a key role in driving customer acquisition, funnel optimization, and pipeline generation across global markets.

This is your chance to build a measurable, scalable growth machine from the ground up at one of the most ambitious AI-powered platforms in the legal industry.

The Team

You’ll be part of our Marketing team, at the forefront of Jus Mundi’s commercial performance. Our team is known for its data-driven culture, international scope, and bias toward execution, and you’ll collaborate closely with Sales, Marketing Operations (MarkOps/RevOps), Product Marketing, Email Marketing, Content Marketing, and Design to continuously improve funnel performance and drive revenue growth.

Your mission at Jus Mundi

In this role, you will:

• Own the Jus Mundi website as a business channel: define the strategy and roadmap, lead conversion rate optimization (CRO), manage A/B testing, execute landing page creation, and drive website analytics and performance reporting.


• Collaborate with Design on UX improvements, identifying friction points in user journeys and coordinating on conversion-focused enhancements.


• Own SEO and AEO strategy, driving organic traffic growth and improving discoverability, and producing SEO and AEO content briefs in collaboration with Content Marketing.


• Own Organic Social Media with a primary focus on LinkedIn: develop compelling post narratives / formats driving lead acquisition, manage the editorial calendar, and orchestrate content leveraging AI tools


• Design and execute multi-channel demand generation campaigns aligned with Sales priorities, partnering closely with Product Marketing, Content Marketing, Design and Sales to generate qualified pipeline.


• Own paid traffic acquisition: plan, manage, and optimise Google Search, Display, LinkedIn Ads and retargeting campaigns.


• Own campaign messaging and creative assets, partnering with Product Marketing on messaging and Design on visuals, ensuring campaigns are consistent and conversion-driven.


• Act as the central Growth Marketing Center of Excellence, supporting Regional Marketing Managers in planning, executing, and optimising campaigns for their markets. Develop best practices, scalable playbooks, and performance frameworks to drive consistent growth across all regions.


• Own funnel analytics and attribution, establishing reporting infrastructure to track pipeline, CAC, conversion rates, and marketing-sourced ARR.


• Drive a culture of experimentation, identifying funnel bottlenecks and implementing scalable, data-backed improvements.

You’ll be empowered to build Jus Mundi’s growth function and make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale.

Required Qualifications

• Deep expertise (6-10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation.


• Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns.


• Demonstrated ownership of pipeline generation targets and measurable contribution to business growth.


• Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels.


• Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization.


• Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics.


• Must have a strong expertise in SEO, AEO, and organic search strategy.


• Deep understanding of funnel analytics, attribution models, and performance reporting.


• Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation.


• Strong experience working with HubSpot, Salesforce, and modern marketing technology stacks.


• Demonstrated success adapting acquisition strategies across multiple international markets.


• Fluent in English (French is not required).

Tools You Will Work With

• HubSpot (advanced)


• Salesforce


• Google Analytics 4


• LinkedIn Campaign Manager


• Looker / Tableau / Power BI


• SEMrush or Ahrefs


• Claude


• Dustt

Bonus Skills

• Experience driving growth across multiple international markets (North America, Europe, APAC, LATAM, and/or MENA), with the ability to adapt acquisition strategies to diverse audiences and market dynamics.


• Experience building or scaling a Growth or Demand Generation function within high-growth B2B SaaS companies (ideally €10M+ ARR).


• Hands-on experience leveraging AI-powered marketing tools to improve campaign execution, content creation, experimentation, and operational efficiency.


• Strong understanding of marketing attribution, pipeline analytics, and ROI measurement, with the ability to connect marketing performance to business outcomes.


• Experience supporting international expansion, including launching growth initiatives across new markets, verticals, or customer segments.