Demand Generation Lead — Industrial & Defense Tech (Hybrid)

Prophesee; Paris; Híbrido; EUR 60 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work: 2 days remote per week

Meal vouchers

Commuting: Navigo support + mobility

Wellbeing & sport programs

Mental health resources

Resumo da oferta

Prophesee is seeking a Demand Generation Manager to build our demand gen function for industrial and defense markets. You will own the plan, budget, KPIs, and multi‑channel campaigns, collaborating with Sales, RevOps and Product Marketing to optimize the funnel.

This hands‑on role blends digital marketing, events, analytics, and team leadership in a fast‑moving B2B deeptech environment, reporting to the CRO and developing the Marketing Communications Associate.

Qualificações

• Master’s degree in Marketing, Business, Communications, or a related field.
• 4–6 years in demand generation, growth marketing, digital marketing, or B2B operational marketing.
• Experience in B2B tech, deeptech, or industrial technology is strongly preferred.
• Proven ability to execute multi‑channel campaigns, generate qualified leads, and contribute to sales pipeline.
• Hands‑on experience with paid search and social, email marketing, SEO, website optimization, and analytics.
• Experience managing trade shows, industry events, webinars, and lead‑generation initiatives.
• Data‑driven approach with budgeting, KPI definition, funnel analysis, and ROI optimization.
• Familiarity with CRM, marketing automation, and analytics platforms; HubSpot, Salesforce, and Google Analytics are a plus.
• Strong understanding of B2B buying journeys and alignment between marketing activity and sales outcomes.
• Excellent project management, autonomy, prioritization, and ability to coach a junior team member.
• Excellent written and spoken English; French is a plus.

Responsabilidades

• Own the marketing budget across digital, content and events, optimizing allocation by pipeline contribution and ROI.
• Design and deliver multi‑channel campaigns, including paid search, social, email, webinars, content, and ABM initiatives.
• Collaborate with Sales to define target audiences, lead qualification criteria, handover processes, and follow‑up.
• Optimize the marketing funnel from acquisition to qualified opportunities and pipeline contribution.
• Own the demand generation budget, optimize channel allocation, campaign performance and marketing ROI.
• Improve website performance, conversion rates, SEO, and Generative Engine Optimization (GEO).
• Manage marketing reporting and dashboards covering lead generation, funnel conversion, cost per lead, cost per event, and pipeline.
• Ensure reliable tracking and attribution, using data and experimentation to improve results.
• Own the events program end to end, from trade shows to budgeting and measurement.
• Coordinate with Sales and RevOps to define audiences, lead criteria, handover, and follow‑up.
• Develop pre‑ and post‑event campaigns and timely lead qualification and follow‑up.
• Measure event effectiveness through leads, meetings, qualified opportunities, pipeline, and cost.
• Lead the Marketing Communications Associate, coordinating priorities and activities.
• Collaborate with Sales, Product Marketing and wider Marketing to align campaigns with product positioning.
• Coordinate external agencies to ensure quality and budget discipline.

Conhecimentos

Demand generation

Growth marketing

Digital marketing

B2B marketing

Campaign management

Lead generation

Analytics

Budget management

Team leadership

HubSpot

Salesforce

Google Analytics

Formação académica

Master’s degree in Marketing, Business, Communications, or a related field

Ferramentas

HubSpot

Salesforce

Google Analytics

Descrição da oferta de emprego

Prophesee is seeking a Demand Generation Manager to build our demand gen function for industrial and defense markets. You will own the plan, budget, KPIs, and multi‑channel campaigns, collaborating with Sales, RevOps and Product Marketing to optimize the funnel.

This hands‑on role blends digital marketing, events, analytics, and team leadership in a fast‑moving B2B deeptech environment, reporting to the CRO and developing the Marketing Communications Associate.