Enterprise Growth Marketing Lead

Probabl; Paris; Hybride; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Probabl is seeking a Marketing Manager to own Enterprise pipeline growth across priority verticals. You will set the marketing strategy, coordinate with the Communications Manager and external agencies, and lead the Growth Acquisition Manager to optimize paid, organic, and event-driven channels.

The role reports to the CRO and drives campaign calendars, assets, and measurement across the enterprise segment.

Qualifications

• Bachelor's or master's degree in Business, Marketing, or related field.
• 4–6 years in enterprise B2B marketing, demand generation, or growth marketing.
• Experience marketing to large corporate groups (banking, insurance, energy, telecoms, industrials).
• Experience briefing external agencies and content creators is a strong asset.

Responsabilités

• Define and own Enterprise segment campaigns (LinkedIn, paid, content, events).
• Coordinate with Communications Manager and external agency on assets (landing pages, case studies).
• Manage campaign calendars and brief collaborators on launches and priorities.
• Use LinkedIn Sales Navigator to monitor priority companies and personas for targeting.
• Report pipeline, performance, and KPIs to CRO weekly.

Connaissances

B2B acquisition funnels

Lead lifecycle management

SEO

Marketing automation

CRM platforms

Paid acquisition channels

LinkedIn Sales Navigator

Web analytics

English proficiency

Formation

Bachelor's or Master's in Business/Marketing

Outils

Google Analytics

Amplitude

CRM platforms

LinkedIn Sales Navigator

Google Ads

Description du poste

Probabl is seeking a Marketing Manager to own Enterprise pipeline growth across priority verticals. You will set the marketing strategy, coordinate with the Communications Manager and external agencies, and lead the Growth Acquisition Manager to optimize paid, organic, and event-driven channels.

The role reports to the CRO and drives campaign calendars, assets, and measurement across the enterprise segment.