Demand Generation Manager
Prophesee
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Benefits offered by this job
Job summary
Prophesee is seeking a Demand Generation Manager in Paris, hybrid with partial remote work. You will design, run and optimize multi-channel campaigns to drive qualified pipeline for industrial and defense markets.
Reporting to the CRO, you will lead the effort, collaborate with Sales, Product Marketing, and RevOps to align campaigns with growth objectives. The role requires 4–6 years in demand generation, strong analytics, and hands-on experience with paid search, social, email marketing, SEO,
Qualifications
- Master's degree in Marketing, Business, Communications, or a related field.
- 4-6 years in demand generation, growth marketing, digital marketing, or B2B operational marketing.
- Experience in B2B tech, deeptech, or industrial technology preferred.
- Proven ability to run multi-channel campaigns and contribute to sales pipeline.
- Hands-on experience with paid search & social, email marketing, SEO, analytics.
Responsibilities
- Own and budget demand generation programs across digital, content and events.
- Design multi-channel campaigns (paid search/social, email, webinars, ABM) and optimize ROI.
- Collaborate with Sales to define audiences, criteria and handovers; optimize funnel.
- Manage events end-to-end and measure impact on leads and pipeline.
Skills
Education
Tools
Job description
Location: Paris, France (on site with 2 days a week home office)
Prophesee is pioneering a new generation of machine vision inspired by the human eye and brain. Its breakthrough event-based vision technology enables machines to see and respond to changes in their environment with unprecedented speed and efficiency, opening up new possibilities across industrial automation, aerospace and defense, autonomous systems, IoT, and other demanding applications.
At Prophesee, we combine deep technological expertise with an entrepreneurial mindset to tackle complex challenges and bring disruptive innovation to market.
We are looking for a Demand Generation Manager to drive qualified pipeline growth across our industrial and defense markets. As our first dedicated demand generation hire, you will build the function from the ground up and shape how Prophesee reaches its industrial and defense markets.
You will own the demand generation plan, budget, and performance KPIs, designing and executing measurable, multi-channel marketing initiatives. Reporting to the CRO and managing a Marketing Communications Associate, you will work closely with Sales, Revenue Operation and the Product team’s Product Marketing to optimize the customer acquisition funnel,and turn marketing investments into tangible commercial opportunities.
This is a hands-on role combining digital marketing, events, analytics, and team management in a fast-moving B2B deeptech environment.
- Own the marketing budget across digital, content and events, and optimize allocation based on pipeline contribution and ROI
- Design and deliver multi-channel campaigns, including paid search and social, email marketing, webinars, content distribution, and account-based initiatives where relevant.
- Collaborate with Sales to define target audiences, lead qualification criteria, handover processes, and follow-up.
- Optimize the marketing funnel, from acquisition and lead generation to qualified opportunities and pipeline contribution.
- Own the demand generation budget and optimise channel allocation, campaign performance, and marketing ROI.
- Improve website performance, conversion rates, SEO, and Generative Engine Optimization (GEO).
- Manage marketing reporting and dashboards covering lead generation, funnel conversion, cost per lead, cost per event, and marketing-sourced and influenced pipeline.
- Ensure reliable tracking and attribution, using data and experimentation to continuously improve results.
- Own the events program end to end, from trade show and conference selection to budgeting, preparation, execution, and performance measurement.
- Collaborate with Sales and RevOps to define target audiences, lead qualification criteria (MQL/SQL), handover processes and follow-up.
- Develop pre- and post-event campaigns and ensure timely lead qualification, handover, and follow-up.
- Measure event effectiveness through leads, meetings, qualified opportunities, pipeline contribution, and cost.
- Manage and support the Marketing Communications Associate, setting priorities and coordinating activities.
- Work closely with Sales, Product Marketing, and the wider Marketing team to align campaigns with product positioning and commercial objectives.
- Coordinate external agencies and service providers, ensuring quality execution and budget discipline.
- Education: Master's degree in Marketing, Business, Communications, or a related field.
- Experience: 4-6 years in demand generation, growth marketing, digital marketing, or B2B operational marketing.
- Industry: Experience in B2B tech, deeptech, or industrial technology is strongly preferred.
- Expertise: Proven ability to execute multi-channel campaigns, generate qualified leads, and contribute to sales pipeline.
- Digital skills: Hands-on experience with paid search and social, email marketing, SEO, website optimization, and analytics.
- Events: Experience managing trade shows, industry events, webinars, and lead-generation initiatives.
- Data-driven approach: Comfortable managing budgets, defining KPIs, analyzing funnel performance, and optimizing ROI.
- Tools: Familiarity with CRM, marketing automation, and analytics platforms; HubSpot, Salesforce, and Google Analytics are a plus.
- Commercial mindset: Strong understanding of B2B buying journeys and alignment between marketing activity and sales outcomes.
- Execution and leadership: Excellent project management, autonomy, prioritization, and the ability to manage and develop a junior team member.
- Communication: Excellent written and spoken English is essential; French is a plus.
You combine analytical thinking with a hands-on, results-oriented mindset. You can build a demand generation plan, launch campaigns, manage events, and report on business impact.
You focus on pipeline quality and commercial outcomes rather than activity alone. Curious, pragmatic, and proactive, you challenge existing practices, test new approaches, and take ownership in a fast-evolving environment.
- Hybrid work: 2 days of remote work per week
- Meal vouchers: Swile card for your lunches
- Commuting: 50% of your Navigo pass covered, combinable with a sustainable mobility allowance of €33.33/month (bike, scooter, carpooling...)
- Wellbeing & sport: access to Gymlib / Wellpass to train in thousands of gyms and studios
- Mental health: access to Moodwork, a platform offering support and resources for your mental wellbeing
- Languages: free access to Babbel to learn or improve a foreign language
- Active Works Council (CSE): events, discounts and social & cultural benefits
- An international, multicultural team in a deeptech company with over 100 patents, working on technology used in industry, defense and infrastructure
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