Manager CRM

Acco; Issy-les-Moulineaux; On-site; EUR 45,000 - 65,000; Full time

Job summary

Accor Group. Lead end-to-end CRM campaigns across ENA, covering ALL-Loyalty and Brands across email, push, and mobile channels. Drive briefs, assets, translation, and QA, with Asana as the orchestration backbone and AI-powered tools aiding copy and translation at scale.

Own performance, run A/B tests, coordinate with agencies and internal teams, ensure on-brand asset delivery across languages, and report on impact to stakeholders.

Qualifications

• Business degree with focus on Marketing & Communication.
• 2–3 years in CRM/GRM, Loyalty and/or Marketing.
• Strong project/workflow management with Asana or equivalent.
• Affinity with AI-powered tools for copywriting and translation.
• Experience in Tourism or Hotel Industry is an advantage.
• Knowledge of common E-Mail Provider Tools (Salesforce, MoEngage).
• Analytical skills with Google Analytics and Tableau.

Responsibilities

• Own end-to-end execution and performance of CRM programmes across ENA.
• Lead campaigns across ALL-Loyalty and Brands (email, push, mobile).
• Coordinate briefs, assets, translations, and QA with internal teams and agencies.
• Operate Asana as the backbone for planning and delivery; monitor performance.
• Leverage AI-powered tools to accelerate production and translation at scale.
• Drive A/B testing, asset quality, and stakeholder visibility.

Skills

CRM/GRM

Loyalty Marketing

Marketing

AI tooling

Analytics

Customer-focused

Communication

Education

Marketing & Communication degree

Tools

Asana

Google Analytics

Tableau

Salesforce

MoEngage

Job description

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Job Description

Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.

CAMPAIGN OWNERSHIP & PERFORMANCE

• Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring
• Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
• Run A/B testing across sending, subject lines, content modules, and audience splits

AI-POWERED PRODUCTION & TRANSLATION

• Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency
• Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies
• Monitor asset quality, version control, and on-brand delivery across all vehicles

ASANA ORCHESTRATION & PROCESS LEADERSHIP

• Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking
• Build and maintain Asana views, templates, and automation to streamline the team's operational workflow
• Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams
• Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline
• Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.
• Follow up with agencies and partners on brief, deadline and quality standards

REPORTING & STAKEHOLDER VISIBILITY

• Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles
• Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed
• Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar

Qualifications

• Business degree with focus on Marketing & Communication
• Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing
• Strong project / workflow management (Asana or equivalent)
• Affinity with AI-powered tools for copywriting and translation
• Experience in Tourism or Hotel Industry (Operations) is an advantage
• Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
• Being friendly with automations and workflows is a plus
• Analytical skills, knowledge of Google Analytics. Tableau
• Customer-oriented & target group-focused
• Strong communication & organizational skills

Additional Information

Statut: Cadre

By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply